What to expect at CES 2024: laptops with Intel's new Core Ultra chips, TVs with AI processing, AI-powered smart home devices and appliances, and more
here's what to expect Phil Nickinson / Digital Trends : TVs, soundbars, speakers and more: What we're expecting in home theater at CES 2024 John Callaham / Neowin : CES 2024: Here is what you can expect from this year's big tech trade show in Las Vegas Jason Hiner / ZDNet : CES 2024: 3 trends to watch as we learn what's next in tech Ad Age : CES 2024—from AI to Walmart and the Las Vegas Sphere, everything marketers need to know Edgar Cervantes / Android Authority : CES 2024: What to expect from the world's largest tech show Jake Peterson / LifeHacker : Everything We Expect to See at CES 2024 Dean Takahashi / VentureBeat : CES 2024 preview: What to expect at tech's biggest show | The DeanBeat Engadget : CES 2024: AI everything, what we expect in Las Vegas and all the announcements so far Nikkei Asia : From AI to flying cars: 5 things to watch at CES 2024 Jason England / Tom's Guide : CES 2024 news: All the latest announcements Neil C. Hughes / Cybernews : From AI to sustainability: what to expect at CES 2024 Eric J. Savitz / Barron's Online : CES Is Back and AI Will Take Center Stage. Here's What Else to Expect from Tech's Biggest Show. Reuters : PREVIEW AI to dominate this year's CES, even without OpenAI's Altman on hand Andy Sansom / T3 : LG ups its laptop game for CES 2024 PCMag : What to Expect at CES 2024 — CES 2024 is on the horizon, and the industry's major players … Morgan Little / TechCrunch : CES 2024: How to watch as Nvidia, Samsung and more reveal hardware, AI updates Patrick Seitz / Investor's Business Daily : ‘AI Is The Story Of The Show’: What To Expect From CES 2024 X: Dean Takahashi / @deantak : Here's the latest preview on the big show. 130,000 folks expected. CES 2024 preview: What to expect at tech's biggest show | The DeanBeat https://venturebeat.com/... via @VentureBeat @GamesBeat
Context & Ripple Effects
This preview frames CES as a launchpad for putting AI claims into consumer hardware categories rather than limiting them to software. The immediate post-show assessment found that many exhibitors used the label broadly, risking consumer-facing AI overpromising.
The same product mix remained central to later CES previews, from AI-equipped TVs and GPU-focused laptops at CES 2025 to wider chip and device integration in 2026. That continuity makes this an early marker of a sustained hardware-marketing shift.
First-order effects
- Intel and laptop makers gain a CES stage to position Core Ultra systems around AI-capable computing, while TV, smart-home, and appliance vendors foreground AI processing as a product differentiator.
- Buyers face a denser set of AI-branded product choices across familiar categories, with the usefulness of those features becoming the key point of comparison rather than the label alone.
Second-order effects
- PC and consumer-electronics rivals are pressured to match the AI narrative in their own product roadmaps, increasing the importance of chip selection and device-level software integration.
- The broad use of AI branding raises the cost of vague claims: vendors that cannot connect processing features to clear customer benefits risk the credibility problem identified in CES's AI-label backlash.
Third-order effects
- If this pattern persists, AI capability becomes a baseline feature across consumer devices, shifting competition toward how efficiently chips, software, and connected products deliver it in everyday use.
- The market may split between hardware platforms that can support differentiated on-device experiences and products whose AI features remain primarily marketing language; CES 2025 and 2026 coverage suggests the integration cycle continued.
The trend: CES is becoming a recurring showcase for ambient, device-level AI, with competition moving from announcing AI features to making them credible across PCs, entertainment, and home products.