Peloton partners with TikTok to create an exclusive, co-branded workout content hub on the short-video platform, available in the US, UK, and Canada
Dean Seal / Wall Street Journal :
Wall Street Journal Dean Seal
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Discussion
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@cnbc
@cnbc
on threads
Peloton launched a partnership with TikTok on Thursday as part of its strategy to change its public perception and attract a broader array of customers as sales and profits fall. The partnership will create a new fitness hub on the social media platform dubbed “#TikTokFitness Po…
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@tiktok
@tiktok
on threads
Peloton 🤝 TikTok. Meet #TikTokFitness, the ultimate collab with exclusive Peloton content, streaming straight from TikTok. Follow along for endless energy. @onepeloton
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@pkmonaghan.bsky.social
Patrick Monaghan
on bluesky
Finally our national nightmare is over. Enjoy your 30 second workouts, y'all! [embedded post]
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@carnage4life
Dare Obasanjo
on x
Peloton is going to partner with TikTok to offer live fitness classes & short form videos on the platform in an attempt to attract Gen Z. The stock price is up 15% on the news but I don't see why. I don't expect Gen Z to start buying $1500 bikes over this https://www.cnbc.com/...