Sources: Apple pauses all its advertising on X after Elon Musk's endorsement of an antisemitic X post and a report that Apple ads ran next to pro-Nazi content
companies are twitchy and once they see others getting out in front of something they race to be next in line and email a reporter they know with the headline https://www.bloomberg.com/... Parker Ortolani / @parkerortolani : Apple just gave cover to every single other advertiser on Twitter who wants to quit Paul Pantea / @abelian_cat : Morgan Stanley and Bank of America watching Musk shave off a billion dollars of Twitter's value one post at a time. Ezra Klein / @ezraklein : If I were a cynic I'd wonder how much Meta has been paying Musk to act like this. He's opened up a huge new business opportunity for Meta with Threads, created all manner of opportunities for Zuck to burnish his public reputation by acting as Musk's foil, and now seems determined to drive as many X users to Threads as possible. … Alex Winter / @alxwinter : Elon Musk is spreading the kind of antisemitism that leads to massacres. We call on Disney, Apple, Amazon, and other large advertisers to stop funding X through their ad spend. And for Apple and Google to remove X from their respective app stores, per their own rules. … Mastodon: David Hull / @HuShuo@mastodon.social : This time they might stay off Twitter for a week or more before going back... Advertisers Flee X as Outcry Over Musk's Endorsement of Antisemitic Post Grows — Disney, Apple and Lionsgate halted marketing on X, formerly Twitter, as Elon Musk faced a furor over antisemitic abuse on his social media platform. … Sascha Pallenberg / @pallenberg@mastodon.social : IBM ✔️ — Apple ✔️ — Disney ✔️ — Paramount ✔️ — Warner Bros. ✔️ — Lions Gate ✔️ — I hope they will also stop using Xitter in general! — https://www.theguardian.com/ ... #Twitter #Apple #Disney #IBM Michael Love / @elkmovie@mastodon.social : @counternotions There was already a little background chatter about reviving the Open App Markets Act, Musk tweeting about it could probably drum up a lot more attention. Dave Rahardja / @drahardja@sfba.social : It must have been that email I sent to Tim the other day. — “Exclusive: #Apple to pause advertising on X after Musk backs antisemitic post” — https://www.axios.com/... @counternotions@mastodon.social : “Apple is pausing all advertising on X...” — Now with nothing much to lose, how long before X's lawsuit against Apple's mobile platform control and fees drops? Dan Gillmor / @dangillmor@mastodon.social : The European Commission has had enough of Musk's deadbird site, and people are talking about that. — Which reminds me: — Please don't beat up on people who leave that toxic place, even if you believe, however righteously, that they should have left long ago. — They're doing the right thing now. … Ian Betteridge / @ianbetteridge@writing.exchange : They got there in the end. — https://www.axios.com/... Laffy / @GottaLaff@mastodon.social : Again, yes, permanent pull is better but pausing is better than nothing, better late than never. And do not @ me with negative replies. I'll mute: — Apple to pause advertising on #X after #Musk backs antisemitic post #Twitter — https://www.axios.com/... Jon Worth / @jon@gruene.social : Flipping hell. It should have happened ages ago. Better late than never. — No more European Commission ads on X. — https://www.politico.eu/... Bluesky: Phil Santiago / @philthepill.wtf : Elon's about to start charging $8 to view a single tweet. [embedded post] X: Linda Yaccarino / @lindayax : X's point of view has always been very clear that discrimination by everyone should STOP across the board — I think that's something we can and should all agree on. When it comes to this platform — X has also been extremely clear about our efforts to combat antisemitism and discrimination. There's no place for it anywhere in the world — it's ugly and wrong. Full stop. Elon Musk / @elonmusk : The split second court opens on Monday, X Corp will be filing a thermonuclear lawsuit against Media Matters and ALL those who colluded in this fraudulent attack on our company [image] Dylan Byers / @dylanbyers : Update: Comcast/NBCUniversal has now paused advertising on X, a Comcast representative tells me. They join IBM, Apple, Disney, WBD and a number of other companies that have paused advertising >> Charles Arthur / @charlesarthur : IBM you could shrug about, but Apple? That's in a whole different class of advertising spend. X/Twitter now has a major problem, because if it's not “safe” enough for Apple, nor is it for other big brands. Ad rates fall, whole thing dies. Ken Klippenstein / @kenklippenstein : [image] Christopher Mathias / @letsgomathias : The sheer moral bankruptcy of this from the ADL. Elon didn't even need to apologize for pushing unvarnished white supremacist antisemitism, but as soon as he says “decolonization” is the REAL antisemitism, Greenblatt absolves him. [image] Chance Miller / @chancehmiller : @markgurman i realize now that i have no idea if this was referring to the Sam Altman news or the apple/x stuff Tero Kuittinen / @teroterotero : He is... doubling down after losing IBM, Apple and Disney? Mark Gurman / @markgurman : That's some elite news dump, the Friday before Thanksgiving. Neil Cybart / @neilcybart : Axios: “Apple is pausing all advertising on X” That's a biggie. X is still heavily dependent on advertising given issues with their paid strategy. Seemed like company was going to bet big on advertising placed against video as well. Peter Yang / @petergyang : Meanwhile at Google [image] Tom Coates / @tomcoates : @elonmusk You don't defend free speech - you simply decide personally what speech you think is okay and attack anyone who disagrees with you. And you don't even dispute that you served these ads against such content, only that it doesn't happen very often. Neil Cybart / @neilcybart : Another consideration: If this pause is extended, where is Apple going to put its ad spend? Apple doesn't advertise with Zuckerberg given the Meta vs. Apple relationship. I assume more ad spend will go to YouTube. Dylan Byers / @dylanbyers : Comcast/NBCU was identified by @mmfa along with IBM and Apple as one of several companies with ads running alongside antisemitic content on X—both Comcast's Xfinity and NBCUniversal, where X C.E.O. @lindayaX was, just six months ago, a celebrated advertising chief. Comcast/NBCU... Dylan Byers / @dylanbyers : Meanwhile, many of @lindayaX's former NBCU colleagues have told me they're baffled at just how fast she's burned what was once a very strong reputation.... Peter Kafka / @pkafka : Ps reminder that Musk's “white people are being discriminated against!” obsession has been on full display for a full year. If this week is the thing that drilled it into your head, that's fine. Just don't pretend it's new. Tero Kuittinen / @teroterotero : Oh Linda Alex Kantrowitz / @kantrowitz : I don't think Apple is going to come back either. Kerry Flynn / @kerrymflynn : 🚨 Huge 🚨@tim_cook said “we constantly ask ourselves” if Apple should stop advertising on X when @CBS asked in September Two months later, @Apple has made a decision — following @IBM and @Lionsgate (Hunger Games came out this weekend) What company moves next? Sara Fischer / @sarafischer : Apple pausing ads on X is a big deal, as it's been quite commercially supportive of X under Musk's ownership until now - In June, Apple TV+ put the entire first episode of Silo on X for free Now @inafried reports, it's hit a breaking point https://www.axios.com/... Thomas Maxwell / @tomaxwell : That's the big one Farhad Manjoo / @fmanjoo : “pause” in these headlines is interesting. Pause until what? He deletes the tweet? Ads no longer appear alongside nazis? What's the benchmark for let's start advertising on openly antisemitic dude's site again? LinkedIn: Jon-Stephen Stansel : Apple, Disney, and Lionsgate have all paused paid advertising on Twitter... At this point, Twitter is basically a Jenga tower and Musk keeps pulling bricks from the bottom. Arjun Basu : Instead of “pausing” just stop advertising there. It's not doing anything for you. Better yet, stop posting. Yes, it sucks. It was a kind of global town square. … Forums: Hacker News : X to Sue Media Matters r/elonmusk : Companies pulling ads from X: Disney, Apple, IBM and more r/Judaism : Apple to pause advertising on X after Musk backs antisemitic post - OP Note: I'm sorry, pause??? Other companies are completely divesting. … r/RealTesla : Apple, Disney and IBM to pause ads on X after antisemitic Elon Musk tweet r/EnoughMuskSpam : Disney Halts Advertising on X Over Musk's Endorsement of Antisemitic Post r/technology : Exclusive: Apple to pause advertising on X after Musk backs antisemitic post r/inthenews : X has been placing ads for Apple, Bravo, IBM, Oracle, and Xfinity next to pro-Nazi content r/apple : Apple to pause advertising on X after Musk backs antisemitic post r/TheMajorityReport : Exclusive: Apple to pause advertising on X after Musk backs antisemitic post r/AnythingGoesNews : Apple to pause advertising on X after Musk backs antisemitic post r/Twitter : Apple to pause advertising on X after Musk backs antisemitic post r/TheTwitterEnd : Apple to pause advertising on X after Musk backs antisemitic post MacRumors Forums : Apple Pausing Advertising on X Following Latest Elon Musk Controversy See also Mediagazer
For the extremely literal among you: I am serious about Musk acting in ways that serve Meta's interests, I am not serious about them paying him. This is the kind of help money can't buy.
I'll be real - I think Zuck has done a phenomenal job humanizing himself during this time. Photos with family, more direct posts, etc... some may see this as manipulative (maybe?), but it's certainly a smart, strategic business move. …
elon's advertiser implosion was THE story today and then the openAI news.... he better be sending sam a giant holiday card for the gift he was given today
Better late than never. Twitter (X) today is completely antithetical to the [link to Apple on Instagram] Apple brand and to CEO Tim Cook's stated personal values. Great reporting by the talented @inafried
So Apple is out, giving cover to every other smaller brand (which is every other brand). In global corporate Slacks, comms is carefully crafting statements and many will dump them when the market closes in one hour. Apple doesn't worry about market close.
no offense at all to IBM or others who quit advertising earlier, but brands don't exactly look to them for guidance on advertising, marketing, overall brand image, and general culture ~vibes~ they do however watch Apple like hawks for those things
Everything I've ever heard about Musk suggests that his reaction to being shunned by such a wide swath of advertisers and former allies will be to get angry and lash out at them. But who knows?
Two months ago, Tim Cook defended Apple's decision to continue advertising on Twitter in an interview with @jdickerson. “It's something that we ask ourselves. Generally, my view is Twitter's an important property,” Cook said. “I like the concept that it's there for discourse a…
When the normally milquetoast as fuck CNBC says it out loud it's trouble coming. Only thing missing is a stock photo of a trading desk guy with his head in his hands.
Elon Musk has an incredible amount of power and influence. When he engages with racist and antisemitic content, the consequences are huge. We convened in the Elon, Inc. studio for a second time this week to discuss his open endorsement of an antisemitic post, and the pattern he…
i am guessing this is going to snowball — companies are twitchy and once they see others getting out in front of something they race to be next in line and email a reporter they know with the headline https://www.bloomberg.com/...
imagine paying $44 billion to systematically dismantle the cult of personality and reputation you spent 20 years building, losing fans and replacing them with the most noxious chuds on earth
If I were a cynic I'd wonder how much Meta has been paying Musk to act like this. He's opened up a huge new business opportunity for Meta with Threads, created all manner of opportunities for Zuck to burnish his public reputation by acting as Musk's foil, and now seems determine…
Elon Musk is spreading the kind of antisemitism that leads to massacres. We call on Disney, Apple, Amazon, and other large advertisers to stop funding X through their ad spend. And for Apple and Google to remove X from their respective app stores, per their own rules. …
This time they might stay off Twitter for a week or more before going back... Advertisers Flee X as Outcry Over Musk's Endorsement of Antisemitic Post Grows — Disney, Apple and Lionsgate halted marketing on X, formerly Twitter, as Elon Musk faced a furor over antisemitic abuse…
IBM ✔️ — Apple ✔️ — Disney ✔️ — Paramount ✔️ — Warner Bros. ✔️ — Lions Gate ✔️ — I hope they will also stop using Xitter in general! — https://www.theguardian.com/ ... #Twitter #Apple #Disney #IBM
@counternotions There was already a little background chatter about reviving the Open App Markets Act, Musk tweeting about it could probably drum up a lot more attention.
“Apple is pausing all advertising on X...” — Now with nothing much to lose, how long before X's lawsuit against Apple's mobile platform control and fees drops?
The European Commission has had enough of Musk's deadbird site, and people are talking about that. — Which reminds me: — Please don't beat up on people who leave that toxic place, even if you believe, however righteously, that they should have left long ago. — They're doing…
Again, yes, permanent pull is better but pausing is better than nothing, better late than never. And do not @ me with negative replies. I'll mute: — Apple to pause advertising on #X after #Musk backs antisemitic post #Twitter — https://www.axios.com/...
X's point of view has always been very clear that discrimination by everyone should STOP across the board — I think that's something we can and should all agree on. When it comes to this platform — X has also been extremely clear about our efforts to combat antisemitism and disc…
The split second court opens on Monday, X Corp will be filing a thermonuclear lawsuit against Media Matters and ALL those who colluded in this fraudulent attack on our company [image]
Update: Comcast/NBCUniversal has now paused advertising on X, a Comcast representative tells me. They join IBM, Apple, Disney, WBD and a number of other companies that have paused advertising >>
IBM you could shrug about, but Apple? That's in a whole different class of advertising spend. X/Twitter now has a major problem, because if it's not “safe” enough for Apple, nor is it for other big brands. Ad rates fall, whole thing dies.
The sheer moral bankruptcy of this from the ADL. Elon didn't even need to apologize for pushing unvarnished white supremacist antisemitism, but as soon as he says “decolonization” is the REAL antisemitism, Greenblatt absolves him. [image]
Axios: “Apple is pausing all advertising on X” That's a biggie. X is still heavily dependent on advertising given issues with their paid strategy. Seemed like company was going to bet big on advertising placed against video as well.
@elonmusk You don't defend free speech - you simply decide personally what speech you think is okay and attack anyone who disagrees with you. And you don't even dispute that you served these ads against such content, only that it doesn't happen very often.
Another consideration: If this pause is extended, where is Apple going to put its ad spend? Apple doesn't advertise with Zuckerberg given the Meta vs. Apple relationship. I assume more ad spend will go to YouTube.
Comcast/NBCU was identified by @mmfa along with IBM and Apple as one of several companies with ads running alongside antisemitic content on X—both Comcast's Xfinity and NBCUniversal, where X C.E.O. @lindayaX was, just six months ago, a celebrated advertising chief. Comcast/NBCU..…
Meanwhile, many of @lindayaX's former NBCU colleagues have told me they're baffled at just how fast she's burned what was once a very strong reputation....
Ps reminder that Musk's “white people are being discriminated against!” obsession has been on full display for a full year. If this week is the thing that drilled it into your head, that's fine. Just don't pretend it's new.
🚨 Huge 🚨 @tim_cook said “we constantly ask ourselves” if Apple should stop advertising on X when @CBS asked in September Two months later, @Apple has made a decision — following @IBM and @Lionsgate (Hunger Games came out this weekend) What company moves next?
Apple pausing ads on X is a big deal, as it's been quite commercially supportive of X under Musk's ownership until now - In June, Apple TV+ put the entire first episode of Silo on X for free Now @inafried reports, it's hit a breaking point https://www.axios.com/...
“pause” in these headlines is interesting. Pause until what? He deletes the tweet? Ads no longer appear alongside nazis? What's the benchmark for let's start advertising on openly antisemitic dude's site again?