Discussion

• @eaustinj Austin Johnsen on threads

  Nice reminder that Linda is all-in

• @atomicgiant.bsky.social Alex on bluesky

  homie really tried to make his own moonbase with blackjack and hookers and welp.  [embedded post]

• @jasondashbailey.bsky.social Jason Bailey on bluesky

  Even Zaslav doesn't want to be associated with this fucking guy [embedded post]

• @jeremylittau.bsky.social Jeremy Littau on bluesky

  When it comes down to it, I'm suspicious of pauses.  We've seen this before.  They come back even when Elmo doesn't really change.  The platform is far more dangerous than the first round of pauses in late 2022 and yet a lot of these companies returned after that initial pullback…

• @lindayax Linda Yaccarino on x

  Protecting the freedom of speech could not be more urgent and important. Now, more than ever!

• @elonmusk Elon Musk on x

  Premium+ also has no ads in your timeline. Many of the largest advertisers are the greatest oppressors of your right to free speech.

• @sherman4949 Alex Sherman on x

  Can confirm Paramount Global is suspending too. It's a deluge. Apple, Disney, Warner, Paramount Global and Lionsgate pause advertising on X Story here: https://www.cnbc.com/...

• @sherman4949 Alex Sherman on x

  ...And now Comcast/NBCU pauses too, I can confirm. My parent company.

• @sherman4949 Alex Sherman on x

  I'm told Paramount Global is also suspending.

• @mike_isaac Mike Isaac on threads

  ive been so busy paying attention to openAI i totally missed that musk has resorted to insulting the people who pay him to advertise on his site

• @ezraklein Ezra Klein on threads

  For the extremely literal among you: I am serious about Musk acting in ways that serve Meta's interests, I am not serious about them paying him.  This is the kind of help money can't buy.

• @ashleysmithnow Ashley Smith on threads

  I'll be real - I think Zuck has done a phenomenal job humanizing himself during this time.  Photos with family, more direct posts, etc... some may see this as manipulative (maybe?), but it's certainly a smart, strategic business move. …

• @karaswisher Kara Swisher on threads

  I am here for an @ezraklein conspiracy theory.

• @bobschooley @bobschooley on threads

  Maybe Musk could charge to put a little swastika next to your screen name, really service his market.

• @jctemple James Temple on threads

  X getting hit with the double whammy: an advertiser revolt at the same moment Threads is proving itself as the place to be when big news breaks.

• @mike_isaac Mike Isaac on threads

  elon's advertiser implosion was THE story today and then the openAI news.... he better be sending sam a giant holiday card for the gift he was given today

• @mossbergwalt Walt Mossberg on threads

  Better late than never.  Twitter (X) today is completely antithetical to the [link to Apple on Instagram] Apple brand and to CEO Tim Cook's stated personal values.  Great reporting by the talented @inafried

• @carnage4life Dare Obasanjo on threads

  Looks like even Apple has decided that advertising on a platform where the CEO posts antisemitic tropes regularlt is bad for business

• @ethank Ethan Kaplan on threads

  So Apple is out, giving cover to every other smaller brand (which is every other brand).  In global corporate Slacks, comms is carefully crafting statements and many will dump them when the market closes in one hour.  Apple doesn't worry about market close.

• @alexkantrowitz Alex Kantrowitz on threads

  Apple's paused advertising on X. And fwiw, I think this is the end for them and Mr. Musk.

• @parkerortolani Parker Ortolani on threads

  no offense at all to IBM or others who quit advertising earlier, but brands don't exactly look to them for guidance on advertising, marketing, overall brand image, and general culture ~vibes~ they do however watch Apple like hawks for those things

• @daveleebbg Dave Lee on threads

  Promising advertisers coming back update

• @technicallymims Christopher Mims on threads

  Everything I've ever heard about Musk suggests that his reaction to being shunned by such a wide swath of advertisers and former allies will be to get angry and lash out at them.  But who knows?

• @chancehmiller Chance Miller on threads

  Two months ago, Tim Cook defended Apple's decision to continue advertising on Twitter in an interview with @jdickerson.  “It's something that we ask ourselves.  Generally, my view is Twitter's an important property,” Cook said.  “I like the concept that it's there for discourse a…

• @ethank Ethan Kaplan on threads

  When the normally milquetoast as fuck CNBC says it out loud it's trouble coming.  Only thing missing is a stock photo of a trading desk guy with his head in his hands.

• @sarahfrier Sarah Frier on threads

  Elon Musk has an incredible amount of power and influence.  When he engages with racist and antisemitic content, the consequences are huge.  We convened in the Elon, Inc. studio for a second time this week to discuss his open endorsement of an antisemitic post, and the pattern he…

• @mike_isaac Mike Isaac on threads

  i am guessing this is going to snowball — companies are twitchy and once they see others getting out in front of something they race to be next in line and email a reporter they know with the headline https://www.bloomberg.com/...

• @parkerortolani Parker Ortolani on threads

  Apple just gave cover to every single other advertiser on Twitter who wants to quit

• @mike_isaac Mike Isaac on threads

  imagine paying $44 billion to systematically dismantle the cult of personality and reputation you spent 20 years building, losing fans and replacing them with the most noxious chuds on earth

• @abelian_cat Paul Pantea on threads

  Morgan Stanley and Bank of America watching Musk shave off a billion dollars of Twitter's value one post at a time.

• @ezraklein Ezra Klein on threads

  If I were a cynic I'd wonder how much Meta has been paying Musk to act like this.  He's opened up a huge new business opportunity for Meta with Threads, created all manner of opportunities for Zuck to burnish his public reputation by acting as Musk's foil, and now seems determine…

• @alxwinter Alex Winter on threads

  Elon Musk is spreading the kind of antisemitism that leads to massacres.  We call on Disney, Apple, Amazon, and other large advertisers to stop funding X through their ad spend.  And for Apple and Google to remove X from their respective app stores, per their own rules. …

• @HuShuo@mastodon.social David Hull on mastodon

  This time they might stay off Twitter for a week or more before going back...  Advertisers Flee X as Outcry Over Musk's Endorsement of Antisemitic Post Grows  —  Disney, Apple and Lionsgate halted marketing on X, formerly Twitter, as Elon Musk faced a furor over antisemitic abuse…

• @pallenberg@mastodon.social Sascha Pallenberg on mastodon

  IBM ✔️  —  Apple ✔️  —  Disney ✔️  —  Paramount ✔️  —  Warner Bros. ✔️  —  Lions Gate ✔️  —  I hope they will also stop using Xitter in general!  —  https://www.theguardian.com/ ...  #Twitter #Apple #Disney #IBM

• @elkmovie@mastodon.social Michael Love on mastodon

  @counternotions There was already a little background chatter about reviving the Open App Markets Act, Musk tweeting about it could probably drum up a lot more attention.

• @counternotions@mastodon.social @counternotions@mastodon.social on mastodon

  “Apple is pausing all advertising on X...”  —  Now with nothing much to lose, how long before X's lawsuit against Apple's mobile platform control and fees drops?

• @dangillmor@mastodon.social Dan Gillmor on mastodon

  The European Commission has had enough of Musk's deadbird site, and people are talking about that.  —  Which reminds me:  —  Please don't beat up on people who leave that toxic place, even if you believe, however righteously, that they should have left long ago.  —  They're doing…

• @GottaLaff@mastodon.social Laffy on mastodon

  Again, yes, permanent pull is better but pausing is better than nothing, better late than never.  And do not @ me with negative replies.  I'll mute:  —  Apple to pause advertising on #X after #Musk backs antisemitic post #Twitter  —  https://www.axios.com/...

• @philthepill.wtf Phil Santiago on bluesky

  Elon's about to start charging $8 to view a single tweet.  [embedded post]

• @lindayax Linda Yaccarino on x

  X's point of view has always been very clear that discrimination by everyone should STOP across the board — I think that's something we can and should all agree on.  When it comes to this platform — X has also been extremely clear about our efforts to combat antisemitism and disc…

• @elonmusk Elon Musk on x

  The split second court opens on Monday, X Corp will be filing a thermonuclear lawsuit against Media Matters and ALL those who colluded in this fraudulent attack on our company [image]

• @dylanbyers Dylan Byers on x

  Update: Comcast/NBCUniversal has now paused advertising on X, a Comcast representative tells me. They join IBM, Apple, Disney, WBD and a number of other companies that have paused advertising >>

• @charlesarthur Charles Arthur on x

  IBM you could shrug about, but Apple? That's in a whole different class of advertising spend. X/Twitter now has a major problem, because if it's not “safe” enough for Apple, nor is it for other big brands. Ad rates fall, whole thing dies.

• @kenklippenstein Ken Klippenstein on x

  [image]

• @letsgomathias Christopher Mathias on x

  The sheer moral bankruptcy of this from the ADL. Elon didn't even need to apologize for pushing unvarnished white supremacist antisemitism, but as soon as he says “decolonization” is the REAL antisemitism, Greenblatt absolves him. [image]

• @chancehmiller Chance Miller on x

  @markgurman i realize now that i have no idea if this was referring to the Sam Altman news or the apple/x stuff

• @teroterotero Tero Kuittinen on x

  He is... doubling down after losing IBM, Apple and Disney?

• @markgurman Mark Gurman on x

  That's some elite news dump, the Friday before Thanksgiving.

• @neilcybart Neil Cybart on x

  Axios: “Apple is pausing all advertising on X” That's a biggie. X is still heavily dependent on advertising given issues with their paid strategy. Seemed like company was going to bet big on advertising placed against video as well.

• @petergyang Peter Yang on x

  Meanwhile at Google [image]

• @tomcoates Tom Coates on x

  @elonmusk You don't defend free speech - you simply decide personally what speech you think is okay and attack anyone who disagrees with you. And you don't even dispute that you served these ads against such content, only that it doesn't happen very often.

• @neilcybart Neil Cybart on x

  Another consideration: If this pause is extended, where is Apple going to put its ad spend? Apple doesn't advertise with Zuckerberg given the Meta vs. Apple relationship. I assume more ad spend will go to YouTube.

• @dylanbyers Dylan Byers on x

  Comcast/NBCU was identified by @mmfa along with IBM and Apple as one of several companies with ads running alongside antisemitic content on X—both Comcast's Xfinity and NBCUniversal, where X C.E.O. @lindayaX was, just six months ago, a celebrated advertising chief. Comcast/NBCU..…

• @dylanbyers Dylan Byers on x

  Meanwhile, many of @lindayaX's former NBCU colleagues have told me they're baffled at just how fast she's burned what was once a very strong reputation....

• @pkafka Peter Kafka on x

  Ps reminder that Musk's “white people are being discriminated against!” obsession has been on full display for a full year. If this week is the thing that drilled it into your head, that's fine. Just don't pretend it's new.

• @teroterotero Tero Kuittinen on x

  Oh Linda

• @kantrowitz Alex Kantrowitz on x

  I don't think Apple is going to come back either.

• @kerrymflynn Kerry Flynn on x

  🚨 Huge 🚨 @tim_cook said “we constantly ask ourselves” if Apple should stop advertising on X when @CBS asked in September Two months later, @Apple has made a decision — following @IBM and @Lionsgate (Hunger Games came out this weekend) What company moves next?

• @sarafischer Sara Fischer on x

  Apple pausing ads on X is a big deal, as it's been quite commercially supportive of X under Musk's ownership until now - In June, Apple TV+ put the entire first episode of Silo on X for free Now @inafried reports, it's hit a breaking point https://www.axios.com/...

• @tomaxwell Thomas Maxwell on x

  That's the big one

• @fmanjoo Farhad Manjoo on x

  “pause” in these headlines is interesting. Pause until what? He deletes the tweet? Ads no longer appear alongside nazis? What's the benchmark for let's start advertising on openly antisemitic dude's site again?

• r/Judaism r on reddit

  Apple to pause advertising on X after Musk backs antisemitic post - OP Note: I'm sorry, pause???  Other companies are completely divesting. …

• r/RealTesla r on reddit

  Apple, Disney and IBM to pause ads on X after antisemitic Elon Musk tweet

• r/EnoughMuskSpam r on reddit

  Disney Halts Advertising on X Over Musk's Endorsement of Antisemitic Post

• r/technology r on reddit

  Exclusive: Apple to pause advertising on X after Musk backs antisemitic post

• r/inthenews r on reddit

  X has been placing ads for Apple, Bravo, IBM, Oracle, and Xfinity next to pro-Nazi content

• r/apple r on reddit

  Apple to pause advertising on X after Musk backs antisemitic post

• r/TheMajorityReport r on reddit

  Exclusive: Apple to pause advertising on X after Musk backs antisemitic post

• r/AnythingGoesNews r on reddit

  Apple to pause advertising on X after Musk backs antisemitic post

• r/Twitter r on reddit

  Apple to pause advertising on X after Musk backs antisemitic post

• r/TheTwitterEnd r on reddit

  Apple to pause advertising on X after Musk backs antisemitic post

• r/elonmusk r on reddit

  Apple to pause advertising on X after Musk backs antisemitic post