Discussion

• @lucaspuskaric Lucas Puskaric on threads

  The real flex would be if the Apple Event was shot on a Mac and edited on an iPhone.

• @zollotech Aaron Zollo on x

  Apple not pushing Final Cut Pro with #shotoniphone and instead mentioning Premiere and Resolve first is very odd.

• @maxwinebach Max Weinbach on x

  Now my question is what was the difference in production value of the apple event and the olivia rodrigo music video

• @mkbhd Marques Brownlee on x

  Alright so yesterday Apple revealed that yesterday's event was shot on the iPhone (15 Pro/Pro Max) They've also now published some BTS, and as expected there's a LOT of gear alongside that iPhone... but there's still a lot to learn here. Here's my biggest takeaways (Thread) [imag…

• @rish404 Rish Agarwal on x

  Here's the full #AppleEvent2023 behind the scenes video, which they made private on YouTube 🏴‍☠️ [video]

• @alexlindsay @alexlindsay on x

  Quick Take on Apple Event... 1) THEY SHOT IT ON AN IPHONE - I think the whole reason they did this at night was to show off the iPhone footage in low-light. Talk about burying the lead. 2) Black - Want 3) The performance increases are a bit mind numbing. I don't know how a...

• @zuhayeer Zuhayeer Musa on x

  The entire Apple event was shot on iPhone, what a flex

• @jon_prosser Jon Prosser on x

  Event was “Shot on iPhone” 😳 they really buried the lead there #AppleEvent

• @mondobytes Armando Ferreira on x

  Love how Apple dropped the mic at the end with whole event was shot on iPhone #AppleEvent

• @dailytekk @dailytekk on x

  Tonight's event was shot on iPhones. That's significant. It was night. Well lit, but night/dark. Shooting Log on the iPhone is no joke. I've been using iPhone shots more and more recently. No interchangeable lenses but WOW does the footage pop. So bright.

• @nikiasmolina Nikias Molina on x

  Apple has BROKEN TWO RECORDS at the #AppleEvent today. They have shot an ENTIRE Event on an iPhone 15 Pro. They have done the SHORTEST Event EVER. Coming at only 33 minutes. 🤯 [image]

• @mkbhd Marques Brownlee on x

  Literally the most impressive important part of this event to me. WHAT. I need Behind The Scenes info so bad. Where'd they hide the mics? How much work was done color grading? How much CGI for the spooky VFX?!

• @sdw Sebastiaan de With on x

  Incredible that this was the first Apple event that was entirely shot on iPhone. It's a pretty exciting time for camera apps, let me tell ya. [image]

• @appltrack @appltrack on x

  The ENTIRE #AppleEvent was shot on iPhone 🤯 [image]

• @ijustine @ijustine on x

  Ummm the end screen said the entire event was shot on an iPhone!!!!!?????

• @ianzelbo Ian Zelbo on x

  THAT WHOLE EVENT WAS SHOT ON IPHONE?!

• r/apple r on reddit

  Here's what Apple really means when it says “shot on iPhone”

• r/cinematography r on reddit

  Behind the scenes at Scary Fast: Apple's keynote event shot on iPhone