Source: Linda Yaccarino told the banks that funded Elon Musk's Twitter takeover that X is testing three premium service tiers that vary how many ads are shown
- CEO Linda Yaccarino discusses plan in briefing to lenders — X advertisers have been returning, but with smaller budgets
Bloomberg Aisha Counts
Related Coverage
- X is testing new paid membership tiers to compensate for poor ad revenue The Verge · Jess Weatherbed
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- Linda Yaccarino again claims advertisers are returning to X. Here are the facts. Media Matters for America · Kayla Gogarty
- X working on new Premium subscription tiers to let users remove ads 9to5Mac · Filipe Espósito
- X works on new premium tiers: Ad-free options on the horizon PhoneArena · Tsveta Ermenkova
- Here's how X plans to gouge more money from its users Phandroid · Tyler Lee
- X (Twitter) code leak hints at new Premium Basic, Premium Standard, and Premium Plus subscriptions The Apple Post · Tom Sykes
- Twitter/X testing three new paid tiers in an effort to stop losing money Mashable · Amanda Yeo
- Report: Twitter CEO Told Bankers More Paid Plans on the Way BigTechWire · Surur
- Twitter X Premium rumored to split into 3 new tiers KnowTechie · Kevin Raposo
- X is Looking to Launch New Tiered Pricing Packages for X Premium Subscriptions Social Media Today · Andrew Hutchinson
- Elon Musk's X is testing new premium subscription plans, CEO Linda Yaccarino confirms Livemint · Aman Gupta
- X CEO Yaccarino tells bank lenders that revenue grew by single-digit percentage -source Reuters · Sheila Dang
- Elon Musk's X could introduce 3 different tiers of premium service for users: Bloomberg Insider · Kwan Wei Kevin Tan
Discussion
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@carnage4life
Dare Obasanjo
on threads
So many gens in this story • Advertisers have returned but are spending less money than before. How many of them returned to avoid Elon unleashing his fanboy army at them and so are simply spending the minimum? • The company is profitable if you don't count debt servicing. …
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@hunterwalk
@hunterwalk
on threads
“Not including the cost of servicing debt, the company already is cash flow positive, Yaccarino said” NOT INCLUDING THE COST OF MORTGAGE PAYMENTS, MY HOUSE IS ALREADY CASH FLOW POSITIVE, WALK SAID https://www.bloomberg.com/...
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@luther_heggs_capital_llc
@luther_heggs_capital_llc
on threads
Threads could be seriously be effing up a big opportunity by dragging their feet on new features and trying to second-guess whether they are needed (they are!)  @zuck and @mosseri : we are here ONLY to get away from Elon. Twitter is meeting with it's lenders today and could ev…
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@irockchick
Rock Chick
on threads
Removing headlines is stupid but then again look who is running/who owns Twitter/X. Someone needs to take Twitter/X away from Elon. Rather it's banks, investors, government or whomever & undo all the damage etc Elon has done to Twitter/X & help some the ppl that lost their jobs …
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@aaronp613
Aaron
on x
X Premium will be broken up into 3 tiers: Premium Basic - Full Ads Premium Standard - Half Ads Premium Plus - No Ads [image]
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@karissabe
Karissa Bell
on x
Seems as if there will be at least 3 separate tiers for X Premium (and the “premium basic” sounds closest to the current $8/month sub) .. wonder how much the “no ads” version would cost (side note: anyone remember how oldTwitter for years gave some blue checks ad-free just bc)
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@rsgnl
Joe Rossignol
on x
Is the current Premium equivalent to the standard tier? I'd happily go down to the cheaper basic tier if it only means more ads in For You. I don't mind.
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@aishacounts
Aisha Counts
on x
Revenue is growing in the high single digits quarter-over-quarter in advertising, data licensing & subscriptions
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@aishacounts
Aisha Counts
on x
X is already cash flow positive not including the cost of servicing debt. The company expects to reach that milestone even including debt by the back half of 2024
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@sheila_dang
Sheila Dang
on x
X's Linda Yaccarino met with bank lenders today to give an update on the business. Q3 revenue grew by a high single-digit percent compared to q2, per a source Link: https://www.reuters.com/... [image]
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@aishacounts
Aisha Counts
on x
X will test its Premium ad tiers just with new users for now