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TEXXR

Chronicles

The story behind the story

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Source: Linda Yaccarino told the banks that funded Elon Musk's Twitter takeover that X is testing three premium service tiers that vary how many ads are shown

- CEO Linda Yaccarino discusses plan in briefing to lenders  — X advertisers have been returning, but with smaller budgets

Bloomberg Aisha Counts

Discussion

  • @carnage4life Dare Obasanjo on threads
    So many gens in this story  • Advertisers have returned but are spending less money than before.  How many of them returned to avoid Elon unleashing his fanboy army at them and so are simply spending the minimum?  • The company is profitable if you don't count debt servicing. …
  • @hunterwalk @hunterwalk on threads
    “Not including the cost of servicing debt, the company already is cash flow positive, Yaccarino said” NOT INCLUDING THE COST OF MORTGAGE PAYMENTS, MY HOUSE IS ALREADY CASH FLOW POSITIVE, WALK SAID https://www.bloomberg.com/...
  • @luther_heggs_capital_llc @luther_heggs_capital_llc on threads
    Threads could be seriously be effing up a big opportunity by dragging their feet on new features and trying to second-guess whether they are needed (they are!)   @zuck and @mosseri : we are here ONLY to get away from Elon.  Twitter is meeting with it's lenders today and could ev…
  • @irockchick Rock Chick on threads
    Removing headlines is stupid but then again look who is running/who owns Twitter/X. Someone needs to take Twitter/X away from Elon.  Rather it's banks, investors, government or whomever & undo all the damage etc Elon has done to Twitter/X & help some the ppl that lost their jobs …
  • @aaronp613 Aaron on x
    X Premium will be broken up into 3 tiers: Premium Basic - Full Ads Premium Standard - Half Ads Premium Plus - No Ads [image]
  • @karissabe Karissa Bell on x
    Seems as if there will be at least 3 separate tiers for X Premium (and the “premium basic” sounds closest to the current $8/month sub) .. wonder how much the “no ads” version would cost (side note: anyone remember how oldTwitter for years gave some blue checks ad-free just bc)
  • @rsgnl Joe Rossignol on x
    Is the current Premium equivalent to the standard tier? I'd happily go down to the cheaper basic tier if it only means more ads in For You. I don't mind.
  • @aishacounts Aisha Counts on x
    Revenue is growing in the high single digits quarter-over-quarter in advertising, data licensing & subscriptions
  • @aishacounts Aisha Counts on x
    X is already cash flow positive not including the cost of servicing debt. The company expects to reach that milestone even including debt by the back half of 2024
  • @sheila_dang Sheila Dang on x
    X's Linda Yaccarino met with bank lenders today to give an update on the business. Q3 revenue grew by a high single-digit percent compared to q2, per a source Link: https://www.reuters.com/... [image]
  • @aishacounts Aisha Counts on x
    X will test its Premium ad tiers just with new users for now