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Chronicles

The story behind the story

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Shein acquires ~33% of Forever 21 parent company Sparc and Sparc takes a Shein minority stake, letting Shein sell Forever 21 items and operate inside its stores

the deal is a win for fast fashion, but a loss for the environment PYMNTS.com : Shein's Forever 21 Returns Deal Spotlights Key Omnichannel Strategy Wajeeh Khan / Invezz : Shein just announced a deal with its fast-fashion peer Forever 21 Rebbeca Ren / PingWest : Shein forms alliance with fast-fashion veteran Forever 21 Mia Sato / The Verge : Shein beat out its competitors — soon it could sell Forever 21 clothes Melissa Repko / CNBC : Shein strikes deal with fast-fashion retailer Forever 21 that will expand reach of both brands Joan Kennedy / Business of Fashion : Shein Will Sell Forever 21 Clothes With SPARC Group Partnership Associated Press : Shein and Forever 21 team up in hopes of expanding reach of both fast-fashion retailers Jordyn Holman / New York Times : Shein and Forever 21 Team Up in Fast-Fashion Deal X: @shein_news : We are pleased to announce a strategic partnership with SPARC Group, which will give customers greater access to a variety of high-quality, affordable fashion. Read more: https://sheingroup.com/... @authenticbrands : SPARC Group LLC has announced a strategic partnership with @SHEIN_Official, the global integrated online marketplace for fashion, beauty and lifestyle products. Learn more about the partnership here. https://authenticnewsroom.com/ ... @dailyreitbeat : Remember way way back when as @SimonPropertyGp and @AuthenticBrands created SPARC Group Holdings as they acquired many retailers across the country including Forever 21, Brooks Brothers, Aeropostale, Eddie Bauer, Lucky Brand, Nautica, and Reebok? This transaction with SHEIN... Neil Saunders / @neilretail : Did you have a partnership between Shein and Forever 21 on your bingo card for 2023? Probably not, but the deal - which has seen Shein take a one-third stake in SPARC Group, the owner of the Forever 21 brand - makes sense for both parties. Although it's on a firmer financial... [image] Ellie Goulding / @elliegoulding : Absolutely not. Suzanne Kapner / @suzannekapner : A partnership paves the way for Asian e-commerce powerhouse Shein to sell Forever 21 dresses, jeans and accessories on its site while Shein shops could operate inside Forever 21 stores down the line https://www.wsj.com/... via @WSJ Jordyn Holman / @jordynjournals : Shein is partnering with Forever 21 to expand its reach into Americans' closets. F21 will give Shein in its stores and F21 gets access to Shein's hundreds of millions of e-commerce customers. This is definitely a fast fashion partnership to watch https://www.nytimes.com/...

Wall Street Journal Suzanne Kapner

Discussion

  • @shein_news @shein_news on x
    We are pleased to announce a strategic partnership with SPARC Group, which will give customers greater access to a variety of high-quality, affordable fashion. Read more: https://sheingroup.com/...
  • @authenticbrands @authenticbrands on x
    SPARC Group LLC has announced a strategic partnership with @SHEIN_Official, the global integrated online marketplace for fashion, beauty and lifestyle products. Learn more about the partnership here. https://authenticnewsroom.com/ ...
  • @dailyreitbeat @dailyreitbeat on x
    Remember way way back when as @SimonPropertyGp and @AuthenticBrands created SPARC Group Holdings as they acquired many retailers across the country including Forever 21, Brooks Brothers, Aeropostale, Eddie Bauer, Lucky Brand, Nautica, and Reebok? This transaction with SHEIN...
  • @neilretail Neil Saunders on x
    Did you have a partnership between Shein and Forever 21 on your bingo card for 2023? Probably not, but the deal - which has seen Shein take a one-third stake in SPARC Group, the owner of the Forever 21 brand - makes sense for both parties. Although it's on a firmer financial... […
  • @elliegoulding Ellie Goulding on x
    Absolutely not.
  • @suzannekapner Suzanne Kapner on x
    A partnership paves the way for Asian e-commerce powerhouse Shein to sell Forever 21 dresses, jeans and accessories on its site while Shein shops could operate inside Forever 21 stores down the line https://www.wsj.com/... via @WSJ
  • @jordynjournals Jordyn Holman on x
    Shein is partnering with Forever 21 to expand its reach into Americans' closets. F21 will give Shein in its stores and F21 gets access to Shein's hundreds of millions of e-commerce customers. This is definitely a fast fashion partnership to watch https://www.nytimes.com/...