Meta updates Threads with a Repost tab on users' profile pages and adds reposts to the reverse-chronological “Following” feed
Threads is adding reposts (aka retweets) to its reverse-chronological “Following” feed, Instagram head Adam Mosseri announced in a Threads post on Thursday.
Context & Ripple Effects
Threads launched through Instagram accounts, carrying over users’ existing social graph; it then added a chronological feed for followed accounts, establishing a distinct user-controlled viewing mode.
This update makes resharing both visible on profiles and distributable in that Following feed. Later coverage of default feed and custom-feed controls shows that feed choice remained a central product lever for Threads.
First-order effects
- Threads users can now see accounts’ repost activity in a dedicated profile tab and encounter reposted posts while browsing the reverse-chronological Following feed.
- Creators and publishers gain an additional organic distribution path: a post can reach followers of people who repost it, rather than only the original author’s followers.
Second-order effects
- The Following feed becomes less purely a stream of original posts from followed accounts, so users who prefer direct updates may place greater value on feed-selection controls.
- Reposts give active curators and influential accounts more power over what circulates, increasing the value of building a repostable presence on Threads.
Third-order effects
- If Threads continues to pair social sharing mechanics with configurable feeds, it could differentiate distribution between algorithmic discovery, chronological following, and user-selected curation rather than relying on one default timeline.
- The longer-term trade-off is between wider reach from resharing and users’ expectation that a Following feed reflects the accounts they deliberately chose to follow.
The trend: Threads is evolving from an Instagram-seeded launch product toward a social network with separate mechanisms for identity, redistribution, and feed control.