Under EU pressure, Meta offers to seek user consent in Europe for targeted ads based on users' activity to comply with GDPR, sources say as soon as October 2023
Under pressure from regulators, the Facebook and Instagram owner proposes asking users to opt in before targeting ads with their digital activity
A scoop from WSJ: Meta has proposed (I assume to the Irish DPC) switching to “consent” for ad-targeting. This comes sooner than I expected, partly due to the CJEU's Bundeskartellamt decision and probably also the Norwegian DPA's urgent intervention. https://www.wsj.com/...
Great, press zoning in on understanding significance of the July 4th CJEU decision. What is still missing is a majority of Facebook's data comes from 3rd party context. That's the part at risk and unlikely to get consent. Not the targeting based on 1st pty dance videos. 1/2
Exclusive: Instagram soon may ask permission before using your embarrassing dance-video habit to select the ads you see-provided you live in Europe. (ie, under pressure from privacy regulators, @Meta now plans to seek consent for behavioral ads) https://www.wsj.com/...