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Chronicles

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Researchers say hate speech and misinformation on Twitter are up; CEO Linda Yaccarino says that's “incorrect” and touts improvements, like ad placement controls

Coupled with $13 billion of debt, the company is in more than a shaky position. … Twitter: @twitterbusiness : To our partners, we want to address a recent Bloomberg article which claims that harmful content viewed on Twitter has gone up over the past six months. This is an absolutely false assertion. 99.99% of Tweet impressions are healthy. Which means only a tiny amount of content... Linda Yaccarino / @lindayacc : A Bloomberg article today claims that harmful content viewed on Twitter is on the rise, but that's not true. Here's what is true - more than 99% of content users and advertisers see on Twitter is healthy. Which means only a small amount of content requires enforcement. But no... Aisha Counts / @aishacounts : Advertisers left Twitter because of the rise in harmful content. The company has made changes, but the damage may be done https://www.bloomberg.com/... Brad Stone / @bradstone : “Musk is not keeping his promises to advertisers, and their ads are appearing next to really harmful content.” Hard look at the state of play on this platform, by @aishacounts and Eari Nakano. Parmy Olson / @parmy : This has similar vibes to Mark Zuckerberg saying back in 2016 that “more than 99% of what people see [on Facebook] is authentic.” Either way go read this important story by @aishacounts and Eari Nakano. https://www.bloomberg.com/... Sarah Frier / @sarahfrier : Twitter has seen a dramatic spike in hateful, violent and misleading posts since Musk's takeover, according to several researchers. That's now a top challenge for CEO Yaccarino, who has to convince advertisers to spend here. https://www.bloomberg.com/... by @aishacounts & Eari Nakano @csmap_nyu : In order to track the spread of harmful content online, data access is essential. @j_a_tucker spoke to @Bloomberg about how Twitter's new API pricing makes it nearly impossible for independent researchers to conduct robust, data-driven studies. https://www.bloomberg.com/... @ttp_updates : If Twitter wants to prove that it's safe for advertisers, it should drop API restrictions and allow independent researchers to review incidents of hate speech. https://www.bloomberg.com/... Matt Navarra / @mattnavarra : Twitter's Surge in Harmful Content a Barrier to Advertiser Return Since Musk's takeover, a number of researchers see a rise in hate speech, violent content But Twitter's CEO calls the researchers' findings “incorrect, misleading and outdated.” https://www.bloomberg.com/... Forums: r/EnoughMuskSpam : Twitter's Surge in Harmful Content a Barrier to Advertiser Return See also Mediagazer

Bloomberg

Discussion

  • @caseynewton.bsky.social Casey Newton on bluesky
    Yaccarino claps back-a-rino [embedded post]
  • @mnutty@mastodon.ie Martin Nutty on mastodon
    26) It's no surprise that advertisers have fled #Twitter.  #ElonMusk has admitted a 50% drop in revenues.  Those advertisers are not going to return soon knowing that their ad placements could pop up next to a racist post from the likes of Nick Fuentes.  —  Coupled with $13 billi…
  • @twitterbusiness @twitterbusiness on x
    To our partners, we want to address a recent Bloomberg article which claims that harmful content viewed on Twitter has gone up over the past six months. This is an absolutely false assertion. 99.99% of Tweet impressions are healthy. Which means only a tiny amount of content...
  • @lindayacc Linda Yaccarino on x
    A Bloomberg article today claims that harmful content viewed on Twitter is on the rise, but that's not true. Here's what is true - more than 99% of content users and advertisers see on Twitter is healthy. Which means only a small amount of content requires enforcement. But no...
  • @aishacounts Aisha Counts on x
    Advertisers left Twitter because of the rise in harmful content. The company has made changes, but the damage may be done https://www.bloomberg.com/...
  • @bradstone Brad Stone on x
    “Musk is not keeping his promises to advertisers, and their ads are appearing next to really harmful content.” Hard look at the state of play on this platform, by @aishacounts and Eari Nakano.
  • @parmy Parmy Olson on x
    This has similar vibes to Mark Zuckerberg saying back in 2016 that “more than 99% of what people see [on Facebook] is authentic.” Either way go read this important story by @aishacounts and Eari Nakano. https://www.bloomberg.com/...
  • @sarahfrier Sarah Frier on x
    Twitter has seen a dramatic spike in hateful, violent and misleading posts since Musk's takeover, according to several researchers. That's now a top challenge for CEO Yaccarino, who has to convince advertisers to spend here. https://www.bloomberg.com/... by @aishacounts & Eari Na…
  • @csmap_nyu @csmap_nyu on x
    In order to track the spread of harmful content online, data access is essential. @j_a_tucker spoke to @Bloomberg about how Twitter's new API pricing makes it nearly impossible for independent researchers to conduct robust, data-driven studies. https://www.bloomberg.com/...
  • @ttp_updates @ttp_updates on x
    If Twitter wants to prove that it's safe for advertisers, it should drop API restrictions and allow independent researchers to review incidents of hate speech. https://www.bloomberg.com/...
  • @mattnavarra Matt Navarra on x
    Twitter's Surge in Harmful Content a Barrier to Advertiser Return Since Musk's takeover, a number of researchers see a rise in hate speech, violent content But Twitter's CEO calls the researchers' findings “incorrect, misleading and outdated.” https://www.bloomberg.com/...
  • r/EnoughMuskSpam r on reddit
    Twitter's Surge in Harmful Content a Barrier to Advertiser Return