How Apple expanded into sports since 2022, starting with the MLB, leading to an unusual deal to bring Messi to the MLS and share new subscriber revenue with him
Apple are paying $2.5bn to broadcast MLS globally and giving Messi a revenue share of new subscriptions to their service. So, is the world's $3 trillion dollar company really testing the water ahead of bids for NBA and the Premier League? https://theathletic.com/...