Discussion

• @shayan86 Shayan Sardarizadeh on x

  Conspiracy Twitter is currently in meltdown after finding out Elon Musk's likely Twitter CEO appointee Linda Yaccarino is an executive chair of the World Economic Forum, an organisation they view as one of the roots of all evil in the world. https://twitter.com/...

• @dylanbyers Dylan Byers on x

  NEW: Elon Musk plans to make NBCUniversal advertising chief LINDA YACCARINO the next CEO of Twitter, per two sources familiar....

• @benmullin Ben Mullin on x

  Linda Yaccarino hadn't been officially named Twitter C.E.O. when Elon Musk threw her her first curveball. W/ @tiffkhsu, @sapna, @RMac18 and @koblin! https://www.nytimes.com/... https://twitter.com/...

• @goldman Jason Goldman on x

  It was long our hope in early Twitter to turn control of the platform over to the globalists at the World Economic Forum and I can't believe Elon has finally done it. Checkmate. https://twitter.com/...

• @goldman Jason Goldman on x

  Hopefully included in the orientation packet. https://twitter.com/... https://twitter.com/...

• @rmac18 Ryan Mac on x

  Interesting to see MAGA accounts go apoplectic over Linda Yaccarino's connections to WEF and Davos. Have to wonder who's stoked that sentiment in the past. https://twitter.com/...

• @semaforben Ben Smith on x

  Twitter is back in the big advertising business (if this happens), sorry to everyone who paid for a subscription, or thought it might become a Tucker-centric media company. https://twitter.com/...

• @maxberger Max Berger on x

  New Twitter CEO Linda Yaccarino is a former Trump appointee who follows insurrectionists and right-wing conspiracy accounts and likes their tweets. She's MAGA through and through. The coverage of her should reflect that fact. https://twitter.com/...

• @pkafka Peter Kafka on x

  This one is signature Elon: Either he knew that pre-announcing his CEO hire would force her out of her current job - days before her biggest presentation of the year .... or that he *didn't* realize that would happen. Damning either way. https://twitter.com/...

• @karaswisher Kara Swisher on x

  Here is my first best guess here: ⁦@lindayacc⁩ of NBC. I will have more. (Musk says has found new CEO for Twitter | Reuters) https://www.reuters.com/...

• @loupas @loupas on x

  With regard to @karaswisher's prediction that @lindayacc will be the next CEO of @Twitter, I can say that she would be my first choice, and my only choice, to save the platform from the hands of its owner. I still cannot understand why she'd subject herself to @elonmusk, however!…

• @teroterotero Tero Kuittinen on x

  He sent these two tweets back to back... https://twitter.com/...

• @teroterotero Tero Kuittinen on x

  @RMac18 She advanced at NBC by presenting herself as a champion for equity. She is a corporate chameleon. Now she will be hounded out from Twitter by the very same MAGA gang she wants to join.

• @teroterotero Tero Kuittinen on x

  Oh Linda. How did you not see this coming? https://twitter.com/...

• @teroterotero Tero Kuittinen on x

  Linda is now panicking, but it's too late. Removing WEF references from her bios is only feeding the paranoia of the people she thought she belongs with. This is Shakespearean. https://twitter.com/...

• @berniespofforth @berniespofforth on x

  TWITTER/ WEF - If the rumours are true Linda Yaccarino is to be the new CEO of Twitter Strange that the WEF has cleared of references to her, as has the now deleted part of her LinkedIn page But the evidence remains. Oh dear ... https://twitter.com/...

• @naturallyftw @naturallyftw on x

  @elonmusk @lindayacc -Yaccarino literally spent 2020-2022 shilling the Covid vax. She made a huge campaign about it. You think she's not going to censor “medical misinformation”? -She PROUDLY flaunts her chair position at the WEF. Really think she won't find ways to promote her g…

• @karaswisher Kara Swisher on x

  They may be trying to signal a version of the highly effective and successful early Zuckerberg-⁦@sherylsandberg⁩ ; biz duo here. But, let's be clear, this is not that: Why Elon Musk picked Linda Yaccarino to lead Twitter as CEO https://www.washingtonpost.com/ ...

• @dr_nickiw Dr. Nicki Washington on x

  Many years ago, as a relationship I should've never been in declined, I remember my mama casually stating to me “everybody sees how this will end except you.” https://www.washingtonpost.com/ ...

• @caulfieldtim Timothy Caulfield on x

  Please, please, please let this be a move in a positive direction. The information ecosystem needs some stability... “Who is #LindaYaccarino, Elon Musk's pick for Twitter CEO?” https://www.washingtonpost.com/ ...

• @jigolden Jenna Golden on x

  It doesn't matter if he picks the most qualified person in the world. He is not going to let her do her job. He cannot get out of his own way. https://www.nytimes.com/...

• @kellblog Dave Kellogg on x

  Well, if they leaked this while “still in talks” then somebody's compensation just went up 10-15% https://twitter.com/...

• @moorehn Heidi N. Moore on x

  This is a classic glass cliff situation, in which a failing company hires a woman to clean up messes made by arrogant men. Then she becomes the scapegoat because it's impossible to clean up. https://twitter.com/...

• @brooke Brooke Hammerling on x

  When @karaswisher first told us yesterday that the new Twitter CEO was going to be @lindayacc, I didn't know whether to believe it because that it is such good news. And we haven't had a lot of good news. And we deserve good news! Excited to see what will come.

• @richlightshed @richlightshed on x

  🔥 Twitter needs ad revenue and who better to drive ads than @lindayacc Would be amazing @LouPas Smart move @elonmusk @Twitter BIG loss for @NBCUniversal and @peacock https://twitter.com/...

• @leokelion Leo Kelion on x

  It will be fascinating to see how this plays out. Musk has excelled at Tesla and SpaceX at providing vision while giving execs space to operate + accomplish at high speed. He's made many excellent hires and Linda Y is v well respected in the ad world. https://giftarticle.ft.com/.…

• @zsk Zoe Kleinman on x

  So now we know. Linda Yaccarino has had a long successful career in advertising. Can she turn the Twitter ship around? And does mean Tesla gets its boss back? https://twitter.com/...

• @rmac18 @rmac18 on x

  Narrator: In four years, he would go on to name an ad chief to be CEO at at his company https://twitter.com/...

• @nkulw @nkulw on x

  The anti Italian bias being displayed toward the new twitter ceo is sickening

• @sarafischer Sara Fischer on x

  NBCU ad chief Linda Yaccarino in talks to lead Twitter, confirming @WSJ who was first to report https://www.axios.com/...

• @steinkobbe @steinkobbe on x

  Love to see it https://twitter.com/...

• @nycsouthpaw @nycsouthpaw on x

  “Ms. Yaccarino has been one of Madison Avenue's power brokers for decades.” It appears to me she also has a remarkably right wing social media presence. https://www.nytimes.com/...

• @om @om on x

  Twitter has a new CEO. She was close to the previous president. The way I see it, her appointment is a reaffirmation of the ongoing division of social media on the political sentiment! @twitter is the new Fox News. Elon is the new Rupert Murdoch. And @bluesky is the new MSNBC.

• @danprimack Dan Primack on x

  Flashback: Elon Musk Calls CEO a ‘Made-Up Title’ https://www.wsj.com/...

• @danprimack Dan Primack on x

  Congratulations to new Twitter CEO (and future Congressional witness) @lindayacc

• @sarafischer Sara Fischer on x

  Elon Musk may hate meeting with brands and doing the Madison Ave dog and pony show just enough to give Linda some job stability here https://twitter.com/...

• @jakewilkns Jake Wilkins on x

  NEW: Linda Yaccarino, NBCUniversal's veteran advertising sales leader, is in talks to become Twitter's CEO, a source familiar with the conversations tells @sarafischer. https://www.axios.com/...

• @tom_winter Tom Winter on x

  She's an absolute force: https://twitter.com/...

• @benswann_ Ben Swann on x

  World Economic Forum executive chair Linda Yaccarino is rumored to be Elon Musk's new pick for Twitter CEO. In addition to serving as chair of global advertising at NBCUniversal, she also worked with the Biden White House to create a COVID-19 vaccination campaign from 2021-2022. …

• @lifebiomedguru James Lyons-Weiler on x

  What sort of Jedi mind-trick did she use during this interview? Or perhaps he chose her because she knows the WEF's inner workings, and has become vaccine risk aware? Time will tell. https://twitter.com/...

• @stoolpresidente Dave Portnoy on x

  I didn't know who @lindayacc was 5 seconds ago but her 10 most recent tweets were about Penn State football and the Kentucky Derby. I'm sold. https://twitter.com/...

• @sawyermerritt Sawyer Merritt on x

  BREAKING: It's official, Linda Yaccarino former ad chief of NBCUniversal is Twitter's new CEO. https://twitter.com/...

• @shawn_farash Shawn Farash on x

  RIP Free Speech https://twitter.com/...

• @justin_hart Justin Hart on x

  😲 Well - look. The man paid for it with his own $ at his own risk and restored the accounts of DOZENS of my colleagues. I think we need to give him and Linda some leeway. https://twitter.com/...

• @alexberenson Alex Berenson on x

  Congrats @lindayacc (and @elonmusk)! If you need advice on litigation and Section 230, @jlawrencenc and I are available https://twitter.com/...

• @maxberger Max Berger on x

  Linda Yaccarino is a former Trump administration appointee who follows insurrectionists Lin Woods and Sidney Powell on Twitter. She's liked pro-insurrection tweets. She's a right-wing conspiracy theory believer and MAGA supporter. She shares Musk's far-right politics. https://twi…

• @maxberger Max Berger on x

  New Twitter CEO Linda Yaccarino seems like a certified MAGA supporter. She also follows: - Sidney Powell - Lin Wood - Jack Posobiec - Libs of TikTok - Ian Miles Cheung - Andrew Sullivan - Richard Grenell - Tim Scott - Mike Pompeo

• @wexler Nu Wexler on x

  A comms team would have known that you can't tease a new CEO hire and expect the news to hold for 6 weeks

• @kerrymflynn Kerry Flynn on x

  Dying for a 10,000-word tick-tock story of how Linda Yaccarino landed the Twitter CEO gig Did the possibility come up behind-the-scenes at POSSIBLE, the marketing conference, in Miami last month? Or... prior? https://www.axios.com/...

• @mollyjongfast Molly Jong-Fast on x

  This is so **stupid*** https://twitter.com/...

• @mattgertz Matthew Gertz on x

  when you've lost cat turd 2... https://twitter.com/...

• @pkafka Peter Kafka on x

  NBC yesterday: Our ad boss totally can't talk to you because she has this massive presentation she's doing Monday. NBC today: Nevermind! https://twitter.com/...

• @jbflint Joe Flint on x

  Next stop Twitter? NBCU says: “Linda Yaccarino to Leave NBCUniversal, Mark Marshall Named Interim Chairman, Global Advertising and Partnerships, Reporting to Mark Lazarus”

• @daveleebbg Dave Lee on x

  There are already fault lines between Musk's “free speech” goals and Yaccarino's ability - if she takes the gig — to create a successful ad business at Twitter. https://twitter.com/...

• @maxberger Max Berger on x

  Reportedly incoming Twitter CEO Linda Yaccarino was a Trump administration appointee. (h/t @HelenKennedy) https://www.adweek.com/...

• @yashar @yashar on x

  In Linda Yaccarino, Elon Musk gets a CEO who is a seasoned ad executive who generally shares his political leanings. But she's also the Chairman of a World Economic Forum task force so she can comfortably liaise with Twitter's current investors and advertisers around the world.

• @steinkobbe @steinkobbe on x

  By all accounts this new CEO appears to be a right wing ghoul just like Elon but the bluecheck community is not happy https://twitter.com/...

• @maxberger Max Berger on x

  Linda Yaccarino (@lindayacc), the woman who is reportedly the new CEO of Twitter, follows: - Chaya Raichik - Jesse Watters - Michael Shellenberger - Ron DeSantis - The Babylon Bee - Giorgia Meloni - Maye Musk - Catturd - Vivek Ramaswamy - Tulsi Gabbard - Bari Weiss

• @eden_holdings @eden_holdings on x

  This should drive much needed advertising sales for Twitter. Seems like the right woman for the job. 👌🏻 https://www.theverge.com/...

• @alexeheath Alex Heath on x

  “She's tough as fucking nails and she's always wanted this job,” a former colleague says. “It's perfect.” https://www.theverge.com/...

• @garyblack00 Gary Black on x

  If true, Linda Yaccarino would be a great CEO of Twitter. She gets the ad business and understands the needs of advertisers, can talk their language (ROI/brand safety) and will speak her mind while being deferential. $TSLA @elonmusk https://www.wsj.com/...

• @pkafka Peter Kafka on x

  This is April 18 interview is one of the reasons media peeps are immediately speculating that NBC ad boss Linda Yaccarino will be Elon's new chief twit. https://www.youtube.com/...

• @pkafka Peter Kafka on x

  @digitalshields Ps if you like 3d chess and you want to make sure your new ceo has no choice but to leave her ad job to come work for you - no backsies - you'd announce it today.

• @neilcybart Neil Cybart on x

  Musk continuing to bet on advertising for Twitter revenue gets a giant 👎 from me. It's not the right move. https://twitter.com/...

• @karlbode Karl Bode on x

  a right wing Comcast executive https://twitter.com/...

• @adhutchinson Andrew Hutchinson on x

  @MattNavarra I'm tipping that Yaccarino's experience in building Peacock is the key here, with Musk looking to establish a bigger shift towards exclusive video content, building on Tucker Carlson's new show. Twitter tried similar years ago, but maybe now it'll fare better

• @galenward Galen Ward on x

  @JoannaStern So was that a “funding secured” sort of tweet? Hopefully it gives her leverage.

• @gavinpurcell Gavin Purcell on x

  Linda is actually awesome. Worked with her at NBC for a bit and while I don't know if she can fix what ails Twitter, I think she's very good at what she does. https://twitter.com/...

• @ashleygjovik @ashleygjovik on x

  Friendly reminder that NBC was acquired by Comcast A Comcast Cable exec is taking over Twitter I guess the only thing worse than Comcast's customer service would be replying to any inquiry with a poop emoji - so here we are https://twitter.com/...

• @alexeheath Alex Heath on x

  adding to the chorus of good reporting on this that has already come out today: I'm told @lindayacc been wanting the Twitter CEO job.. and it looks like she's getting it! https://www.theverge.com/...

• @jtoonkel Jessica Toonkel on x

  SCOOP: NBCUniversal's head of advertising Linda Yaccarino is in talks to become the new CEO of Twitter, according to people familiar with the situation https://www.wsj.com/... via @WSJ

• @erinbiba Erin Biba on x

  So @ParkerMolloy went through all her Twitter likes (documented over on Bluesky) and yeah she's a right-wing MAGA asshole. No surprises there. https://twitter.com/...

• @justinbaragona Justin Baragona on x

  Looks like Kara was right. https://www.wsj.com/... https://twitter.com/...

• @kerrymflynn Kerry Flynn on x

  👀 “Musk and Yaccarino both attended a conference in Napa hosted by ad giant WPP on Tuesday. They were on stage back-to-back, a source in attendance,” tells @sarafischer https://twitter.com/...

• @ashtonpittman Ashton Pittman on x

  She'll be fired the moment she does something Elon doesn't like (or refuses to do something he wants her to do). https://twitter.com/...

• @elonmusk Elon Musk on x

  I am excited to welcome Linda Yaccarino as the new CEO of Twitter! @LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app. https://twitte…

• @hopeking Hope King on x

  Twitter follower count of new CEO @lindayacc last night (PT) and now https://twitter.com/...

• @scottmonty Scott Monty on x

  Let's be clear: Elon needs to let ⁦@lindayacc⁩ execute. As soon as he gets in the way of operations - and that includes shooting his mouth off - it's going to make her job harder. Visionaries should avoid detailed operations. https://www.washingtonpost.com/ ...

• @shannonjoyradio Shannon Joy on x

  So it appears this WEF Linda lady is seriously trying pressure Musk into CONTENT MODERATION to make twitter a ‘safe space’ for woke advertisers. (It was a weird interaction honestly) That's an insane perspective for a healthy advertising environment and extremely FAKE (She... htt…

• @aishacounts Aisha Counts on x

  New: Media insiders weigh in on Linda Yaccarino, Musk's pick for Twitter CEO. Yaccarino will helm a company mired in multiple crises — many of them spurred by Elon Musk himself: https://www.bloomberg.com/...

• @carlquintanilla Carl Quintanilla on x

  “.. She is well-known among CEOs and marketing executives and can serve as a ‘Band-Aid’ to some of Musk's fractured relationships in that arena, a person close to her” said .. ⁦⁦@washingtonpost⁩ ⁦@sarahellison⁩ #twitter https://www.washingtonpost.com/ ...