A look at Apple's unusual approach to building its MR headset, which took seven years to develop and which will still be an experimental product at launch
Apple's soon-to-be-revealed mixed-reality device will likely cost $3,000, requires a separate battery pack and is still experimental
Wall Street Journal
Related Coverage
- The Apple VR headset is still rumored to be launching at WWDC in June TechRadar
- WSJ: The Apple headset expected in June is not a finished product Philip Elmer‑DeWitt · Philip Elmer-DeWitt
- WSJ: Apple's Reality Pro headset still coming to WWDC, but Apple is ‘anticipating production issues’ 9to5Mac · Chance Miller
- Apple is ‘already anticipating production issues’ ahead of Reality Pro launch BGR · Jacob Siegal
- Can Apple's new mixed-reality headset save VR? MacDailyNews
Discussion
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@counternotions
Kontra
on x
1. Leak a few things about your ‘upcoming’ product. 2. Wait a few years and watch competitors rush to market with undercooked MVPs to beat you. 3. Introduce a much more polished product and dominate the market. ElOhEl, Apple playbook? ↓ https://twitter.com/...
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@landerswsj
Peter Landers
on x
“For a mass-market audience, virtual reality still lacks a killer app outside of gaming,” says one analyst. But Apple is going to try selling a VR device anyway, with China's Luxshare taking charge of assembly. @aatilley @yoyominnie https://www.wsj.com/...
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@steven_aquino
Steven Aquino
on x
I probably should write about this, but for as breathlessly as reporters are writing about Apple's headset, it would behoove everyone to keep accessibility in mind. A computer on your face is a new beast, both ergonomically and in terms of software. Don't obsess over cost, etc.
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@jetscott
@jetscott
on x
@steven_aquino I'm thinking a lot about the accessibility part going into this, kind of turning it over in my mind. Curious about your thoughts.
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@wsj
@wsj
on x
Apple in the coming weeks is expected to unveil what is perhaps the most experimental, unconventional product in its history: a so-called mixed-reality headset that resembles a pair of ski goggles and comes with a battery pack https://www.wsj.com/...
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@harrymccracken
Harry McCracken
on x
Apple has followed the strategy of shipping a wildly innovative but bleeding-edge and completely unaffordable product followed by a cheaper, more consumer-friendly counterpart before. That would be in 1983/84 with the Lisa and Mac. https://www.wsj.com/...
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@steven_aquino
Steven Aquino
on x
I should mention, I am fully aware cost is a crucial factor of consumer tech—especially if Apple's headset is as pricey as reports say it is. I'm merely saying, there's a whole non-trivial aspect to the device that no one is considering in their coverage. I am not surprised.
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@vadimyuryev
Vadim Yuryev
on x
User937840 on Weibo. Apple's VR headset software will be released first, followed by the hardware. This means a reveal at WWDC, potentially with limited info.. and a launch in the Fall. Hopefully this means it gets a 3nm chip. https://gall.dcinside.com/... https://twitter.com/...