Nielsen: Netflix accounts for between 7% and 8% of TV viewing in the US every month and between 70% to 80% of the top 10 shows in the US every week
Good afternoon from Ojai, California, where I am celebrating my girlfriend's birthday. Lunch was interrupted by huge news … LinkedIn: Satoshi Ido . Tweets: @lucas_shaw , @benedictevans , @lucas_shaw , @markets , @lucas_shaw , @tvgrimreaper , @benedictevans , @lucas_shaw , @jontypesthings , and @adrianweckler See also Mediagazer LinkedIn: Satoshi Ido : I like Netflix and also I like to know how they have survived in this competitive streaming service industry. — Analysis of America's streaming service. … Tweets: Lucas Shaw / @lucas_shaw : The most popular rerun on streaming is NCIS. It has spent more than 100 weeks in the Nielsen top 10. https://twitter.com/... Benedict Evans / @benedictevans : Putting that another way - Netflix changes cable but doesn't change TV. Youtube (and Tiktok) changes TV Lucas Shaw / @lucas_shaw : Big media companies surrendered billions of dollars by refusing to license old hits to Netflix, and keeping them for their one services instead. That worked...to a point. The one area where Netflix has lost a lot of ground to competitors is in acquired shows. https://twitter.com/... @markets : Netflix still dominates other streaming services in viewing and new hits, but it is showing weakness in two key areas. https://www.bloomberg.com/... Lucas Shaw / @lucas_shaw : Despite intense competition, Netflix still accounts for 2-5X more viewing than any of its direct competitors. It also accounts for about 70% of the most-viewed streaming titles every week. https://twitter.com/... @tvgrimreaper : Pick your headline: Nobody watches any Hulu original show except #HandmaidsTale. Almost all original streaming shows are lightly watched compared to successful broadcast TV shows. https://twitter.com/... https://twitter.com/... Benedict Evans / @benedictevans : The fact that Netflix spends as much as any traditional TV company on commissioning content seems to me as much a sign of weakness as strength - it has to spend what any other media company spends, and tech doesn't give it a different path. https://twitter.com/... Lucas Shaw / @lucas_shaw : In other news, we crunched some numbers to reveal the most popular streaming shows in the US/world — and how streaming services stack up against one another. https://www.bloomberg.com/... Jon / @jontypesthings : Imagine spending *billions* to kill your legacy TV business only to get effortlessly bodied by Netflix month after month https://twitter.com/... Adrian Weckler / @adrianweckler : Netflix's lead over other streamers is gigantic. https://www.bloomberg.com/... https://twitter.com/... See also Mediagazer