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TEXXR

Chronicles

The story behind the story

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Nike plans to release its first virtual sneaker collection, Our Force 1, a play on the iconic Air Force 1 design, on the company's NFT trading platform .Swoosh

Rosie Perper / CoinDesk :

CoinDesk Rosie Perper

Discussion

  • @yoda Drew Olanoff on x
    It's a bold strategy, Cotton. Let's see if it pays off for 'em. https://twitter.com/... https://twitter.com/...
  • @malwarejake Jake Williams on x
    Nike is really capitalizing on this hype train with some flawless timing... https://twitter.com/...
  • @georgiaisaverb @georgiaisaverb on x
    I found the only thing dumber than collecting sneakers. https://twitter.com/...
  • @slamastack @slamastack on x
    Initial reaction - this is stupid as hell But after consideration, if you're buying shoes just to look at and not wear, this really isn't any different (but it's still stupid as hell) https://twitter.com/...
  • @ariehkovler Arieh Kovler on x
    Big brands, December 2021: “NFTs are everywhere. It's basically free money. How long will it take to make and sell our own?” “About a year, maybe 18 months worst case” “OK let's do it. Don't see a downside” https://twitter.com/...
  • @cryptominers_co @cryptominers_co on x
    Nike is releasing its first digital sneaker collection on .Swoosh Beginning on April 18, Nike will begin airdropping “posters” to select .Swoosh users, granting them early access to the sale on May 8. On May 10, the entire Swoosh community will be able to purchase digital... http…