Meta is exploring a standalone decentralized social network for sharing text updates; the app, codenamed P92, will reportedly let users log in with Instagram
Is this the Twitter replacement we've been waiting for? … Twitter's decline is paving the way for other platforms to build next-generation replacements.
Later coverage shows the idea moving toward an Instagram-based app with ActivityPub integration and a Twitter-like design, before Meta began recruiting creators and celebrities for a planned launch. That progression makes the Instagram login more than a convenience: it is the proposed distribution path for a new text product.
First-order effects
Meta gains a route into text-based social networking that starts with Instagram accounts rather than requiring a separate sign-up; Instagram becomes the proposed onboarding layer for P92.
Twitter faces a prospective rival built around Meta's existing social graph, while Meta can position the service as a response to the disruption documented in its earlier product brainstorming.
Second-order effects
Creators briefed on the later Instagram text app become an early supply-side target, making creator participation central to whether Meta can seed conversation before a broader launch.
ActivityPub compatibility would require Meta to balance Instagram-linked distribution with interoperability, shaping how the product differentiates itself from a closed, standalone social feed.
Third-order effects
If Meta follows through on the later Threads-oriented rollout, large social platforms may increasingly use established identity systems to launch adjacent formats rather than build new networks from zero.
The combination of a major platform's account system and decentralized protocol support points toward competition over whether interoperability can coexist with platform-controlled onboarding and audience access.
The trend: Social platforms are treating account portability, creator seeding, and protocol compatibility as complementary tools for capturing demand for text-based public conversation.
To me it's important to note that Facebook doesn't sell the social network but the attention on it. — In a way, as long as they can preserve primacy (i.e. most people using their software) doesn't really matter if the API is proprietary or open. …
Jack Dorsey, a Twitter co-founder launched his own decentralized Twitter clone. — Twitter Co-Founder @ev Williams' Medium is championing Mastodon. — Facebook, sensing the Fail Male's blood in the water, is launching its own decentralized “text-based social network.” …
Huh. So, I had suggested this might happen at some point, though I assumed Google was the more likely player (and it may still do it...), but apparently Meta is developing an ActivityPub compatible protocol/microblogging social media app!!! …
Meta is reportedly looking into a decentralized text-based social network that supports ActivityPub. Good luck actually finding the discussion about this on Mastodon. But you know where you *can* find that commentary? https://www.techmeme.com/...
🚨 BREAKING 🚨 @Meta confirms that it's building a decentralized, text-based social network Adam Mosseri (@mosseri) will be leading the project 2023 is really heating up...
Meta has a better web3 team than twitter and when this launches Elons app will be obsolete bc web3 people will move and twitter will go back to dying the way it was pre trump. https://twitter.com/...
meta is building a decentralized twitter the meme timeline is Zuckerberg ends up being the person that brings on mass adoption more than anybody else https://twitter.com/...
Meta takes aim at Elon Musk's “ailing, brittle network.” “With Twitter's revenue collapsing & the site itself going down for hours now on a regular basis, it's no surprise that other platforms smell blood in the water...” https://www.platformer.news/ ...
P92 team wants to use data of all Instagram users regardless of their participation in the new platform being planned by Meta, according to sources. Global news break by @deepsekharc and @tsuvik https://www.moneycontrol.com/ ...
So they will make this platform and encourage people to join. After enough people do, the powers that be will demand Elon obey them or they will deplatform Twitter. Everyone will have to go to the Meta alternative. https://twitter.com/...