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TEXXR

Chronicles

The story behind the story

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Sources: seeking to capitalize on the Twitter chaos, Meta brainstormed product ideas in November like expanding Instagram Notes and building a text-focused app

New start-ups and other social platforms sense opportunity as Twitter grapples with changes from Elon Musk, its new owner.

New York Times Kalley Huang

Discussion

  • @shiraovide Shira Ovide on x
    “LET'S GO FOR THEIR BREAD AND BUTTER.” by @KalleyHuang Is it sad or rapacious that Meta staff want to clone Twitter? https://www.nytimes.com/... (P.S. any ad spending that leaves Twitter would probably go mostly to Google and Meta?) https://twitter.com/...
  • @mattnavarra Matt Navarra on x
    Meta staff met to discuss building a Twitter rival! 😯 Ideas included - Rollout of Instagram's new ‘Notes’ feature - Building a text-focused app using Instagram's tech - Adding a new Twitter-like feed to Instagram Names for the features included: Realtime, Real Reels, Instant
  • @thetowncrier Jason Whittaker on x
    Meta wants to build New Twitter: “Among the ideas ... a more extensive rollout of a feature called Instagram Notes ... Others said Meta should build a text-focused app using Instagram's technology or add another feed to Instagram.” https://www.nytimes.com/...