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Meta's internal four-year AR/VR roadmap: three Quest headsets, smart glasses with a display and a “neural interface” smartwatch in 2025, and AR glasses in 2027

During an internal presentation, Meta execs laid out plans for three new Quest headsets, AR glasses in 2027, and a ‘neural interface’ smartwatch.

The Verge Alex Heath

Context & Ripple Effects

Meta had already been pursuing a split glasses strategy, with an earlier plan for a phone-independent holographic product alongside a cheaper model, before this roadmap set out a broader sequence across headsets, glasses and a watch. Later coverage shows the plan being repeatedly revised: Meta was reported to target a cheaper Quest and earlier true AR glasses, while eventually pursuing a Puffin mixed-reality device for 2027.

The roadmap matters as an early view of Meta treating Quest, display-equipped glasses and wrist input as connected product lines rather than isolated experiments. Subsequent reports of glasses with a built-in display and a revived watch effort indicate that the display-and-watch portion of that strategy persisted even as product timing changed.

First-order effects

  • Meta's hardware organization gains a staged roadmap spanning three Quest releases, display-equipped smart glasses, a neural-interface watch and later AR glasses, concentrating its near-term work on wearable input and display products.
  • Quest remains Meta's nearer-term AR/VR endpoint while its glasses and watch teams are tasked with building the components needed for a more standalone AR product.

Second-order effects

  • Apple becomes a more direct competitor across both headsets and wearable comfort: later reporting paired Meta's cheaper Quest effort with Apple's work to make the next Vision Pro more comfortable.
  • Meta's shifting glasses timetable—from earlier planned 2024 models to later reports of a 2025 display product—raises the premium on launching an interim wearable before full AR glasses are ready.

Third-order effects

  • If Meta continues to sequence lower-complexity glasses and mixed-reality devices ahead of full AR, consumer AR/VR competition will be organized around transitional endpoints rather than a single leap to standalone AR glasses.
  • The roadmap points to endpoint substitution: wrist-based input and glasses displays may progressively take functions now centered on phones, but the related coverage shows product form factors and schedules remain fluid.

The trend: Meta's wearable strategy is evolving toward a portfolio of headsets, display glasses and input devices that can bridge the gap to standalone AR.

Discussion

  • @sadlyitsbradley Brad Lynch on x
    They also are targeting AR glasses releases: “We should be able to run a very good ads business, I think it's easy to imagine how ads would show up in space when you have AR glasses on. Our ability to track conversions should also be close to 100%” https://twitter.com/...
  • @maxkriegervg @maxkriegervg on x
    they seriously laid people off so they could do stock buybacks to decrease investor influence over this shit. they're quadrupling down and it sounds fucking terrible https://twitter.com/...
  • @jiteshubrani Jitesh Ubrani on x
    New devices expected including Quest 3, 2nd Gen RayBan Stories, and true AR glasses. RBS wasn't well received and didn't do much to convince non-glasses wearers to adopt. Developing use cases that appeal to those with good eyesight will be key in adoption https://www.theverge.com…
  • @alexeheath Alex Heath on x
    During an internal meeting today, Meta execs laid out the company's next 4 years of AR and VR hardware plans. They include 3 new Quest models, AR glasses in 2027, and a “neural interface” smartwatch alongside a paired-down pair of smart glasses in 2025: https://www.theverge.com/.…
  • @fbbagholder @fbbagholder on x
    Meta top executive meeting today “Himel said the company thinks it can make a higher average revenue per user than what it makes currently in social media, thanks to a combination of selling virtual goods, optional addons like cloud backups, and AR ads.” https://www.theverge.com/…
  • @alexeheath Alex Heath on x
    Also notable: Meta told employees today that the Quest line has sold almost 20 million units to date Believe this is the first time the company's number of headset sales has been reported
  • @suhail @suhail on x
    Go MZ for pursuing hard things and practically impossible things! https://twitter.com/...