Some marketers worry that Meta's AI-based Advantage+ ad tool, added after Apple's ATT to automatically generate multiple ads, forces them to relinquish control
Social network claims successes with tool to counteract Apple's privacy changes that resulted in billions in lost revenue
$META Chatbots are gimmicks without much value. AI is revolutionary, but behind the scenes. META is probably benefiting more financially than any other company from AI right now https://www.ft.com/...
Meta is pushing its new AI advertising platform which it believes can bypass Apple privacy changes but some marketers have withdrawn from the scheme because it gives away too much control https://www.ft.com/...
for every $1 spent on a website advertising campaign through Advantage+, clients were generating $7 in returns — nearly as high as before Apple's privacy changes. #META https://www.ft.com/...
Meta's AI-driven ad system worries marketers Advantage+ uses AI to auto-generate multiple ads The algorithms run tests of potential ads and selects what it thinks will be most effective But marketers fear they're relinquishing too much control to Meta https://www.ft.com/...
“Looking at it from a numbers point of view only, that is great engagement but it does not help us sell the [product] or drive traffic,” the [games] company said, adding that the tool lacked “human emotion and common sense”. https://www.ft.com/... @katefranny