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Chronicles

The story behind the story

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Yahoo plans to lay off 20%+ of its workforce and restructure its ad tech unit, impacting 50%+ of the unit, or 1,600+ people; CEO says the cuts are “strategic”

More than 1600 employees will be impacted — 50% of Yahoo's ad tech unit being cut https://www.axios.com/... Matt Barash / @mjbarash : The buy side (DSP) play probably wasn't on a ton of bingo cards. The video product has a ton of buzz & momentum. An underdog in the race to disrupt the status quo perhaps? Can't not feel for those impacted but root for those carrying the torch. https://www.axios.com/... Dez Blanchfield / @dez_blanchfield : Sadly nothing to “Yahoo” about as the company is dumping more than 20% (almost two thousand) of staff as it shrinks ad tech biz.. https://www.axios.com/... Barry Schwartz / @rustybrick : Yahoo also https://twitter.com/... Ina Fried / @inafried : Scoop from ⁦@sarafischer⁩ : yahoo keeps shrinking. The venerable internet company is cutting 20% of staff. https://www.axios.com/... Sara Fischer / @sarafischer : The changes will end Yahoo's years-long effort to compete directly with Google and Meta for digital advertising dominance — Yahoo is shutting down its SSP and native ad businesses but keeping its DSP biz https://twitter.com/... Jo Trader / @jotrader4 : Yahoo. Percentage wise thats one of the bigger ones. https://www.axios.com/... See also Mediagazer

Axios Sara Fischer

Discussion

  • @aripap Ari Paparo on x
    Two SSPs down in one week. First EMX, now Yahoo. Although technically Yahoo had like 4 separate SSPs: https://www.axios.com/...
  • @sarafischer Sara Fischer on x
    🚨Exclusive: @Yahoo to lay off more than 20% of staff as it shrinks ad biz — More than 1600 employees will be impacted — 50% of Yahoo's ad tech unit being cut https://www.axios.com/...
  • @mjbarash Matt Barash on x
    The buy side (DSP) play probably wasn't on a ton of bingo cards. The video product has a ton of buzz & momentum. An underdog in the race to disrupt the status quo perhaps? Can't not feel for those impacted but root for those carrying the torch. https://www.axios.com/...
  • @dez_blanchfield Dez Blanchfield on x
    Sadly nothing to “Yahoo” about as the company is dumping more than 20% (almost two thousand) of staff as it shrinks ad tech biz.. https://www.axios.com/...
  • @rustybrick Barry Schwartz on x
    Yahoo also https://twitter.com/...
  • @inafried Ina Fried on x
    Scoop from ⁦@sarafischer⁩ : yahoo keeps shrinking. The venerable internet company is cutting 20% of staff. https://www.axios.com/...
  • @sarafischer Sara Fischer on x
    The changes will end Yahoo's years-long effort to compete directly with Google and Meta for digital advertising dominance — Yahoo is shutting down its SSP and native ad businesses but keeping its DSP biz https://twitter.com/...
  • @jotrader4 Jo Trader on x
    Yahoo. Percentage wise thats one of the bigger ones. https://www.axios.com/...