Sources: GroupM clients cut Twitter ad spend by 40%-50% since Elon Musk took over; Standard Media Index is seeing fewer January and February ad bookings in 2023
Sahil Patel / The Information : See also Mediagazer
Twitter ad revenue from one key source is down 40% to 50%, an alarm bell that Twitter may fall short on even its drastically reduced rev. forecast ($3B) for the year. Inside the on-going Adpocalypse—from my colleagues @erinkwoo, @sizpatel: https://www.theinformation.com/ ... http…
😂Why I've said to the ad industry for years, we ARE the business model for the internet, and that's an opportunity to stop colluding in our own devaluation: @erinkwoo @sizpatel @theinformation Twitter's Efforts to Court Advertisers Turns Them Off https://www.theinformation.com/ .…
“Ad executives meeting with Twitter ad sales representatives were told they had to become comfortable with Musk's unpredictability and uncertainty.” Anyone who has ever interacted with literally any brand advertising executive can imagine how this went. https://www.theinformation…