Pathmatics: ~70% of Twitter's top 100 ad spenders before Elon Musk's takeover weren't spending as of the week ending December 18; 89% of 2021 revenue was ads
@williamlegate https://www.wsj.com/... ""He has made it so that advertisers can't avoid the association. He created that vulnerability and he continues to double down on it," said Irwin Gotlieb, a former chief executive of ad-buying giant GroupM."
“Twitter staffers met with ad industry executives on the eve of the U.S. midterm elections, and acknowledged their boss had not been helpful when he recommended in a tweet that independent-minded voters vote for a Republican Congress” https://www.wsj.com/...