Google is testing Call for Me, which lets Gemini call businesses on behalf of users, initially for Pixel 11 users with a Gemini subscription in the US
With AI agents like Meta's Muse and Instinct now able to make calls on users' behalf, Google is now letting Gemini call businesses with a new feature called “Call for Me.”
Context & Ripple Effects
Google had already expanded an AI-powered business-calling capability to US users alongside Search AI Mode in 2025; Call for Me moves that interaction into Gemini and ties early access to Pixel 11 ownership and a subscription. It also extends Gemini beyond conversation: Pixel and Galaxy task automation had positioned the assistant to act through services such as Uber and DoorDash.
The product sits in Google’s broader effort to make Gemini an action layer across its surfaces, from Search’s business-calling tools to mobile-device workflows. Confirmed calling features from Meta’s Muse and Instinct make outbound phone interaction an emerging competitive capability rather than a standalone Google experiment.
First-order effects
- Eligible Pixel 11 subscribers in the US can delegate business calls to Gemini, shifting wait-time and routine inquiry work from the user to the assistant.
- Businesses receiving these calls must interact with an AI intermediary rather than only a human customer, making the quality of Gemini’s handoff central to the customer exchange.
Second-order effects
- Meta’s Muse and Instinct face a clearer feature-comparison point in agentic calling, while Google uses Pixel hardware and Gemini subscriptions as the initial distribution gate.
- Google’s prior US business-calling rollout gives it a pathway to connect call automation with Search discovery, concentrating more of the customer journey inside its own AI interface.
Third-order effects
- If agent calling becomes a standard assistant function, business phone channels will increasingly need workflows designed for machine-mediated inquiries as well as human callers.
- The launch points toward AI assistants competing on completed real-world tasks, with device access and subscription bundles determining which agent reaches users first.
The trend: Consumer AI assistants are moving from answering requests to executing them across communications and service workflows, with platform owners using device and subscription access to distribute those agents.