Google is testing Call for Me, which lets Gemini call businesses on behalf of users, initially for Pixel 11 users with a Gemini subscription in the US
With AI agents like Meta's Muse and Instinct now able to make calls on users' behalf, Google is now letting Gemini call businesses with a new feature called “Call for Me.”
Context & Ripple Effects
Google had already expanded AI-powered business calling across the US in 2025, while its 2026 handset rollout gave Gemini authority to complete tasks inside third-party apps. Call for Me extends that progression from assisting with information and app actions to representing a user in a live business interaction.
The initial Pixel 11 and Gemini-subscription gate makes the feature a handset-and-service differentiator, not merely a standalone calling utility. Meta's Muse and Instinct agents are also described as able to place calls for users, putting call delegation into the competitive feature set for consumer AI agents.
First-order effects
- US Pixel 11 owners with Gemini subscriptions gain a delegated route for business calls, including calls they would otherwise place and wait through themselves.
- Businesses receiving these calls must handle Gemini as an intermediary for the customer rather than only communicating directly with the customer.
Second-order effects
- Google strengthens the case for its own hardware and paid Gemini access by reserving an agentic phone capability for that distribution channel.
- Meta's call-capable Muse and Instinct face a more direct comparison with Gemini on a routine consumer task, shifting competition from chatbot answers toward completed interactions.
Third-order effects
- If call delegation expands beyond the initial test, customer-service flows will increasingly need to work for both human callers and agents acting under user instructions.
- The pattern points to AI assistants becoming an operating layer across phones, apps, and business communications, with device makers controlling much of the entry point.
The trend: Consumer AI is moving from conversational assistance toward embedded agents that carry out multi-step tasks on users' behalf.