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Dell picks Ubuntu for Linux PCs

Dell is trying a second time to sell personal computers with Linux preinstalled, this time using the up-and-coming Ubuntu version of the open-source operating system.  —  At the end of May, the No. 2 PC maker will begin selling some consumer-focused laptop …

CNET News.com Stephen Shankland

Context & Ripple Effects

Dell had already signaled an expansion of factory-installed Linux options in March, while a closer look at why major hardware vendors avoided desktop Linux preinstallation underscored the support and business hurdles. Customer requests through Dell's February IdeaStorm forum supplied a visible demand signal for the change.

The Ubuntu decision turns Dell's Linux program into a consumer-facing operating-system choice on selected desktops and notebooks, alongside Dell's return to selling Windows XP systems after customer demand.

First-order effects

  • Dell buyers on the selected consumer systems gain an Ubuntu 7.04 preinstall option, while Canonical gains distribution through the No. 2 PC maker.
  • Dell must support the Ubuntu configuration as a shipped consumer product rather than leaving Linux installation and compatibility work to buyers.

Second-order effects

  • Other major PC vendors face clearer pressure to test whether customer demand for factory-installed Linux merits comparable consumer configurations.
  • Hardware and peripheral compatibility become a more important competitive input for Ubuntu PCs, because Dell's offering depends on a dependable out-of-box experience.

Third-order effects

  • If large OEMs keep treating Linux as a supported consumer option, desktop operating-system choice shifts from a do-it-yourself alternative toward a purchasing decision made at checkout.
  • The move is an early test of whether community demand channels can influence OEM platform strategy, rather than merely product features.

The trend: Consumer PC makers are beginning to test factory-installed Linux as a second operating-system choice when customer demand is explicit enough to justify support.