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Adobe realizes SDK not enough for Flash on iPhone

Adobe has admitted it can't bring Flash to the iPhone just because it thinks that would be a neat idea.  —  Comments made Tuesday by Adobe CEO Shantanu Narayen were widely interpreted this morning as confirmation that Adobe and Apple …

One More Thing Tom Krazit

Context & Ripple Effects

Apple's earlier position that Flash Player was not suited to the iPhone had already framed compatibility as a technical and platform-level issue, not simply an application-development task. Separate coverage on March 19 said Adobe was developing Flash with Apple, underscoring that the SDK did not give Adobe an independent route to browser support.

First-order effects

  • Adobe cannot use Apple's newly released SDK alone to put Flash on the iPhone; its iPhone effort depends on cooperation with Apple.
  • Apple retains the decisive role in whether and how Flash reaches the iPhone, despite opening native application development through the SDK.

Second-order effects

  • Developers and publishers whose iPhone plans rely on Flash remain dependent on Adobe and Apple resolving the platform integration rather than building around the SDK.
  • The distinction between an app-development kit and browser-runtime access makes Apple’s platform boundaries a product constraint for software vendors, not merely a distribution channel.

Third-order effects

  • The episode points toward mobile platforms where an SDK expands third-party app creation without granting third parties control over core web technologies; platform owners set those terms.
  • If this model holds, software vendors such as Adobe will need platform partnerships alongside developer tools to reach major mobile devices.

The trend: Mobile platforms are separating application development access from control of the browser and its underlying runtimes.