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Apple Releases Safari 3.1

The World's Fastest Browser Now on Mac and Windows  —  Apple® today introduced Safari™ 3.1, the world's fastest web browser for Mac® and Windows PCs.  Safari loads web pages 1.9 times faster than IE 7 and 1.7 times faster than Firefox 2.

Apple Bill Evans

Context & Ripple Effects

Safari 3.1 follows a 2007 benchmark that found Safari 3 behind IE 7 and Firefox, giving Apple a clear reason to make browser speed a public competitive claim. The release also extends Safari’s positioning across Mac and Windows while adding support for newer web presentation and media capabilities.

First-order effects

  • Mac and Windows Safari users receive CSS animations, web fonts and multimedia HTML 5 support, as highlighted in syndicated coverage of the release.
  • Apple makes IE 7 and Firefox 2 its explicit performance comparison set by claiming substantially faster page loading.

Second-order effects

  • Web developers can evaluate Safari’s newer web-feature support on both Mac and Windows when deciding which browser implementations to accommodate.
  • Microsoft and Mozilla face a sharper competitive comparison around browser speed as well as feature compatibility, with Apple putting both measures in the same release message.

Third-order effects

  • If browser releases continue to pair standards support with benchmark claims, browser differentiation will increasingly rest on implementation quality and cross-platform reach rather than operating-system affiliation.

The trend: Browser competition is moving toward a combined contest over rendering speed, emerging web standards and availability across desktop platforms.