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Square Expects New Financing and a Loftier Value

For all of Square's challenges, raising money has not been one.  —  Square, the mobile payments start-up best known for its pint-size credit card reader, is close to raising roughly $200 million, which would give the company an implied valuation …

DealBook Evelyn M. Rusli

Context & Ripple Effects

A year after Square's $100 million round at a $1 billion valuation led by Kleiner Perkins in June 2011 — a number TechCrunch reported the company was already talking up toward $2 billion within weeks — the payments start-up is close to raising roughly $200 million more at an implied valuation well above that mark.

The groundwork has been visible for months: Square confirmed hiring a new CFO in June 2012 while reportedly shopping a $250 million round at $2.5–4 billion, and disclosed in April that payment volume had risen 25 percent since March. The brand fight with rival mPowa, including a confirmed cease-and-desist over copied hands imagery, shows the category heating up even as the money flows in.

First-order effects

  • Square gains roughly $200 million in fresh capital and a valuation mark several times its June 2011 figure, giving it war chest and currency for expansion while competitors like mPowa remain sub-scale.

Second-order effects

  • Rival mobile payments players face a competitor that can now fund hardware giveaways, merchant acquisition, and product pushes like the upgraded encrypted card reader and Card Case without near-term revenue pressure.

Third-order effects

  • If late-stage investors keep marking payments start-ups on volume growth rather than revenue, the sector consolidates around one or two heavily capitalized brands, squeezing out imitators before they reach scale.

The trend: Private-market capital is chasing mobile payments at sharply escalating valuations, turning funding speed itself into a competitive weapon for the category leader.