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Springpad wants to organize your Facebook Timeline

Note-taking service Springpad wants access to your Facebook profile.  Why?  It wants to scrape all of those random “likes” of movies, music, restaurants and TV shows scattered throughout your Timeline and organize them into notebooks …

GigaOM Kevin Fitchard

Context & Ripple Effects

Facebook spent late 2011 and early 2012 turning profiles into archives: after an early-access period, Timeline went worldwide in December and January brought a platform of apps built on top of it. Those accumulated years of movie, music, restaurant and TV likes are exactly what Springpad now wants permission to harvest, converting passive profile history into structured notebooks.

The move has a pointed precedent: in November 2010 Facebook was caught liberating Gmail contact data while making export difficult in the other direction. A third-party service asking to read Timeline wholesale tests whether Facebook's openness runs only inbound.

First-order effects

  • Springpad users who grant access get notebooks auto-populated from their Timeline likes, replacing manual entry with scraped preference data.
  • Facebook decides, case by case, whether Springpad gets read access at scale — making it the gatekeeper over who can mine its members' interest histories.

Second-order effects

  • Rival note-taking and lifestyle-curation services face pressure to match the integration or compete against a competitor whose onboarding requires zero user effort.
  • If Facebook grants broad read access, every 'like' becomes a licensable asset in third-party products, raising the stakes of what users post to Timeline.

Third-order effects

  • Timeline is evolving from a display format into a machine-readable interest graph that outside services treat as raw material — the same asymmetry pattern as the 2010 Gmail episode, where data flowed toward Facebook more easily than away from it.
  • Consumer apps are shifting from asking users to curate by hand to importing social-graph history as the default setup path, which concentrates power in whichever platforms hold the historical record.

The trend: Consumer web services are increasingly treating accumulated social-profile history, rather than manual user input, as the primary source of structured preference data.