Introducing New Apps for Timeline
New timeline apps are now available from Foodspotting, Foodily, Ticketmaster, Pinterest, Rotten Tomatoes, Pose, Kobo, Gogobot, TripAdvisor, and others. You can now enhance your timeline with apps that help you tell your story, whether you love to cook, eat, travel, run, or review movies.
Context & Ripple Effects
This launch is the payoff to December's push: after making Timeline available worldwide and shipping a mobile version the same day, Facebook is now filling the new profile format with content, opening it to a first wave of partners including Pinterest, TripAdvisor, Ticketmaster, Kobo, Gogobot and Rotten Tomatoes. The pickup was broad — The Next Web catalogued the full Open Graph list, VentureBeat framed it as 'actions' arriving at scale, and AllThingsD rounded up the most interesting uses — signaling this is the platform story of the moment, not a single-app announcement.
First-order effects
- The ten-plus named partners get a new distribution channel: their users' activities — meals logged on Foodspotting, trips saved on Gogobot, books read on Kobo — now stream into timelines and tickers without an explicit share step.
- Pinterest enters the launch as a confirmed rising force on the social web, and a Timeline integration lets it embed its curation model directly into Facebook's profile real estate.
Second-order effects
- Rival consumer services in the same categories — travel booking, ticketing, reading, food — face pressure to build their own Open Graph integrations or cede discovery of those activities to the partners who moved first.
- The move extends a pattern Facebook set years earlier when it opened the platform to third-party apps like the 2007-era travel maps and vacation apps, but shifts the unit of integration from a page-tab app to a continuous activity feed.
Third-order effects
- If frictionless sharing becomes the default, the structural question moves from what users choose to post to which platforms control the pipes that broadcast behavior — concentrating gatekeeping power in Facebook's Open Graph schema.
- For commerce-adjacent partners like Ticketmaster and Kobo, the timeline becomes a recommendation surface: purchases and consumption history double as social advertising, pointing toward commerce delegated to the social graph.
The trend: Social platforms are shifting from explicit user posts to automatically streamed activity data, with each platform's API becoming the standard its partners must adopt.