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Netflix open sources Asgard cloud deployment smarts

Very few companies know how to scale and deploy cloud applications like Netflix, the ginormous movie streaming site.  And now it's making some of that cloud management expertise available to the masses via Github.

GigaOM Barb Darrow

Context & Ripple Effects

Netflix flagged this move in April, when Wired reported plans to open source its army of cloud monkeys — the internal tooling that manages its deployments on Amazon Web Services. With Asgard now on GitHub, that promise is delivered: the deployment and management layer behind one of the largest AWS workloads is public code.

The release extends a stance Netflix laid out in its 2010 tech blog post on why it uses and contributes to open source, and it lands at a moment when the company is scaling hard — roughly 26 million streaming subscribers as of its Q1 2012 report — while managing brand fallout from its 2011 pricing changes and a tightening of its own API terms just a week earlier.

First-order effects

  • Developers running applications on AWS gain free access to deployment and management tooling proven at Netflix's scale, lowering the barrier for smaller teams to operate multi-instance cloud environments.
  • Netflix converts an internal cost center into a community asset: outside users can surface bugs and contribute improvements to Asgard, extending its engineering reach without headcount.

Second-order effects

  • Other AWS-dependent companies face soft pressure to either adopt Asgard or open source their competing internal tools, since proprietary deployment tooling becomes harder to justify against a free, battle-tested alternative.
  • Amazon benefits indirectly: richer third-party management tooling lowers switching costs onto AWS and deepens the ecosystem lock-in around EC2-specific operational practices.

Third-order effects

  • If the pattern holds, web-scale operators systematically commoditize their infrastructure tooling, shifting competitive advantage from owning tools to operational excellence and the data those tools generate.
  • Cloud operations knowledge migrates from closed shops into shared public repositories, raising the baseline competence of the entire developer market and pressuring vendors who sell comparable management software.

The trend: Web-scale cloud operators are turning internal infrastructure tools into open source projects to recruit talent, harvest contributions, and set de facto standards for how applications run on AWS.