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Intel's Windows 8 tablet: Checklist goes public

Intel ‘Clover Trail’ Atom Z2760-based Windows 8 tablet.  —  (Credit: Brooke Crothers)  —  Intel is offering more specifics on the features of future Windows 8 tablet at a conference in Beijing.  It's a laudable goal, but can Intel make it happen this year?

CNET Brooke Crothers

Context & Ripple Effects

Intel has spent early 2012 positioning silicon for post-PC devices: the ultrabook category it seeded is openly framed as the industry's answer to Apple's MacBook Air, and Windows 8 is the next front. Publishing the Clover Trail Atom Z2760 feature checklist at its Developer Forum in Beijing puts the spec sheet in OEM hands months before Windows 8 ships, with Intel simultaneously talking up high-resolution 'Rich Displays' for 2013 and showing an education-focused rugged tablet.

The stakes are pricing: trade reports circulating since January put Wintel tablets at a rumored US$599-899 once component and software costs land — unconfirmed, but the band Intel's checklist has to beat if Atom-based slates are to challenge ARM designs and the iPad. The story travelled unusually widely for a conference detail, picked up same-day by eight outlets including Computerworld, ExtremeTech, Gizmodo and The Next Web.

First-order effects

  • OEM partners now have a concrete Atom Z2760 reference design to build Windows 8 hardware against this year, replacing vague roadmaps with a named chip and feature list.
  • Intel's Ivy Bridge launch, expected April 23 per unconfirmed reports, lands weeks later — giving Intel two parallel pitches (desktop-class power and tablet-class efficiency) inside one quarter.

Second-order effects

  • ARM licensees building Windows-on-ARM devices must now counter a checklist that emphasizes battery-friendly x86 silicon, turning app compatibility versus power draw into the explicit comparison shoppers will make.
  • If the rumored $599-899 price band holds, component suppliers and Microsoft face pressure to shave licensing and parts costs so Wintel tablets don't price themselves above the iPad without offering its ecosystem.

Third-order effects

  • A credible Atom tablet would extend Intel's x86 franchise beyond PCs into mobile, completing the same playbook the ultrabook started: define the reference platform, then let OEM volume do the fighting against Apple and ARM.
  • Intel's parallel education-tablet effort points toward segmented Windows 8 hardware — consumer slates, classroom ruggedized units — rather than one generic device, a structure the PC industry historically avoided.

The trend: Intel is working to make x86 the default silicon of the Windows 8 tablet wave, repeating the reference-platform strategy it used to seed ultrabooks against the MacBook Air.