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Chronicles

The story behind the story

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A Law Apple Would Like to Break

These days, it's hard to find a superlative that adequately describes Apple.  But maybe simplest is best: biggest.  —  Measured by market capitalization, Apple is the world's biggest company.  This week it solidified its lead over Exxon Mobil …

New York Times James B. Stewart

Context & Ripple Effects

The ranking has been moving toward this for years: a 2007 prediction that Apple would be bigger than IBM read as contrarian then, and by September 2010 Apple had passed PetroChina to become the second-largest stock. After briefly holding the top spot in August 2011, the lead over Exxon Mobil has now solidified rather than flickered.

The timing matters because it comes amid an unusually busy stretch confirmed at last week's shareholder meeting: Tim Cook promising mind-blowing products this year, the Antennagate class-action settled, OS X Mountain Lion released, and purported iPad 3 parts — a tapered shell, an A5X logic board — circulating as unconfirmed leaks ahead of an expected refresh.

First-order effects

  • Exxon Mobil loses its long-held status as the default answer to 'world's biggest company,' with Apple's lead now established enough that the comparison shifts from whether Apple can hold the top spot to how far ahead it can get.
  • Apple enters its next product cycle — with iPad 3 rumors still unconfirmed — carrying the market's largest valuation, so any stumble in the upcoming launch carries outsized repricing risk.

Second-order effects

  • Rivals in smartphones, tablets, and PCs now compete against a company whose market cap gives it unmatched room to lock up component supply and fund ecosystem investment, raising the bar for Samsung, Google, and Amazon alike.
  • Index-heavy investors face a growing weight of a single consumer-hardware stock in cap-weighted portfolios, concentrating their exposure to Apple's product cadence rather than diversified sectors like energy.

Third-order effects

  • If the pattern holds, market-cap leadership migrates structurally from resource extractors to platform-ecosystem builders — a shift already visible in Apple becoming the top music retailer without selling a single physical disc.
  • Sustained dominance invites closer scrutiny from regulators and antitrust enforcers, since a company this size sets de facto terms for suppliers, carriers, and content partners across multiple industries.

The trend: Technology platforms are displacing energy majors at the top of global market-cap rankings, with Apple's consolidation of the lead over Exxon Mobil marking the clearest data point yet.