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Chronicles

The story behind the story

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Intel: The bottom is in for PC demand

updated: Intel reported a first quarter profit of $647 million, or 11 cents per share, on revenue of $7.1 billion, beating Wall Street's estimates and suggesting that the sluggish PC industry may have finally bottomed out.

Between the Lines Sam Diaz

Context & Ripple Effects

The call matters because of when Intel made its bets: in February 2009 it committed $7 billion to United States manufacturing while the PC market was still contracting, and its quad-core Nehalem chips are due on shelves within days. A $647 million profit on $7.1 billion in revenue — above Wall Street's estimates — suggests that capacity was placed at the trough rather than against it.

First-order effects

  • PC makers get a demand signal from their largest supplier: Intel's own order book says the freefall has stopped, which de-risks inventory rebuilds heading into the second half.
  • AMD and Nvidia now face an Intel entering the upturn with fresh quad-core Nehalem parts launching next week, right as buyers start spending again.

Second-order effects

  • Component suppliers across the PC chain see order books firm up behind Intel's read, and Nvidia's position grows more exposed — Intel's February suit in Delaware alleges Nvidia lacks the rights to tie its GPUs to certain future Intel CPUs, a fight whose stakes rise with every point of recovered volume.
  • Netbooks look like the contested growth segment of the recovery, which is why Intel filed suit against Psion in March over the 'netbook' trademark itself.

Third-order effects

  • If the bottom holds, the downturn's lasting effect is consolidation: the manufacturers that kept spending through the trough — Intel's $7 billion commitment being the largest visible example — convert counter-cyclical capex into share once demand returns.
  • Semiconductor earnings reassert themselves as the market's leading indicator for consumer electronics demand, with each Intel print read as a proxy for the whole hardware chain.

The trend: Chipmakers are calling the PC cycle's bottom from their own order books, turning downturn-era capital spending into a share-gaining weapon as demand turns.