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CeBIT 2007: Intel to launch Bearlake chipsets for desktops (part 1)

Intel and its partners will kick of CeBIT 2007 with the launch of Intel's Bearlake family of chipsets for desktop PCs.  The new series introduces support for DDR3 memory, front side bus speeds up to 1333MHz and are designed …

DigiTimes

Context & Ripple Effects

At CeBIT 2007 Intel is putting its next desktop platform on display before shipping silicon dominates the conversation: the Bearlake chipset family, which DigiTimes reports launching alongside Intel's board partners at the show. Two specs carry the announcement — first-ever desktop support for DDR3 memory and front side bus speeds up to 1333MHz — making this the moment DDR3 stops being a server/enthusiast spec and gains a mainstream desktop beachhead.

First-order effects

  • Intel's motherboard partners get an immediate product cycle: boards built on Bearlake can be marketed at CeBIT on the strength of 1333MHz FSB and DDR3 support, resetting the desktop feature ladder against existing DDR2-based platforms.

Second-order effects

  • DDR3 module vendors gain their first high-volume desktop demand driver, though adoption will turn on how DDR3 pricing sits against mature, cheap DDR2 — the memory market now effectively splits into two desktop generations sold side by side.

Third-order effects

  • If the pattern holds, chipset-level memory and bus upgrades become Intel's pacing mechanism for desktop performance between processor generations, with each trade-show launch forcing the board ecosystem to requalify and the memory industry to fund another transition.

The trend: Desktop PC performance is increasingly delivered through chipset-led memory and bus transitions, with Intel using show-floor launches to set the cadence its board and memory partners must follow.