Siri AI is good enough to ease Apple's AI crisis; sources: the ability to tap third party AI models beyond OpenAI's is already active in internal iOS 27 builds
The company prepares for the foldable iPhone and touch-screen MacBook. — Apple's new Siri AI, despite mainly delivering …
BloombergMark Gurman
Context & Ripple Effects
Apple’s AI rollout was previously framed as a staged effort: coverage of the iOS 18 beta noted that the new Siri was absent, while later reports described plans to make third-party AI services available through Siri in iOS 27.
The reported internal iOS 27 capability turns that earlier plan into an implementation signal. It matters because Apple appears to be pairing an improved first-party Siri with a less exclusive model-partnership approach rather than relying on a single outside provider.
First-order effects
Apple can position Siri as both a stronger native assistant and a gateway to third-party AI services, if the internal iOS 27 functionality reaches users.
OpenAI’s role in Apple Intelligence and Siri would shift from exclusive partner to one available option under the reported multi-model design.
Second-order effects
AI providers seeking consumer reach would have a clearer incentive to build App Store-integrated services that Siri can invoke, creating a new distribution contest inside Apple’s platform.
Apple gains more leverage over model partners: it can compete on Siri’s orchestration and device integration while allowing users to select services for text and image tasks.
Third-order effects
If Apple maintains this approach, consumer AI assistants may evolve from single-model products into platform-level routers that combine a device maker’s assistant with multiple specialist models.
The durable competitive question would move beyond raw model quality toward who controls the user interface, permissions, app integration, and choice architecture for AI services on personal devices.
The trend: This is a data point in the shift from proprietary, single-provider assistant integrations toward operating-system AI layers that broker access to multiple models and services.
Also in Power On: iOS 27 and macOS 27 are full of the first pieces of evidence that the foldable iPhone and touch-screen MacBook are close. https://www.bloomberg.com/... [image]
Longer term, I'd also expect Apple to try to create its own OpenClaw competitor, delivering a system that could fully operate its software across iPhones, iPads and Macs on behalf of the user.
For those in the Mac world, Siri AI is like iMovie and ChatGPT is like Final Cut Pro. Siri AI can handle the basics — and a bit more — but power users will want the extra functionality. There's plenty Siri AI can't do, but what it can do is good enough for a ton of people.
The new Siri finally works as it is supposed to for the first time in 15 years and the pre-installed status is going to give Apple a competitive baseline to ChatGPT, Gemini and Claude that will steal away users of basic tasks like search, the most popular AI use case.
Power On: Apple's new Siri AI is just good enough to pull it out of its AI crisis. My hands-on impressions of the new assistant and AI features. https://www.bloomberg.com/...
Here's a quick demo of Siri AI and on-screen awareness. It's functionality that something like ChatGPT can do (I did try). However, that doesn't take anything away from what's shown here. For many people, this will be the first time engaging with something like this. For a [video…
Apple still has three unannounced iOS 27 features in the pipeline, per report: Simplified Modular Ultra face, Additional Siri extensions, Customizable Camera app
I did something I never thought I would, I reached out to Siri instead of ChatGPT and honestly it was better and gave me an excellent output with less text which was to the point 🤯