Sources: Apple plans to open up Siri to run any AI service via App Store apps in iOS 27, dropping ChatGPT as exclusive partner in Apple Intelligence and Siri
Apple Inc. plans to open Siri to outside artificial intelligence assistants, a major move aimed at bolstering the iPhone as an AI platform.
The change matters because it would shift Apple Intelligence and Siri from an exclusive ChatGPT partnership toward an App Store-mediated AI distribution model. Later related coverage indicates that third-party-model access was already appearing in iOS 27 testing.
First-order effects
Apple would end ChatGPT's exclusive position in Apple Intelligence and Siri, while allowing App Store AI services to be invoked through Siri in iOS 27.
AI-service developers would gain a potential Siri entry point; iPhone users could have more than one AI service available through the assistant.
Second-order effects
OpenAI and rival AI providers would have to compete for Siri usage on product fit and their App Store presence rather than rely on a single designated integration.
The App Store becomes a more consequential control point for AI-assistant distribution, linking model access to Apple's app-platform rules and discovery mechanisms.
Third-order effects
If broadly implemented, the iPhone's assistant layer could become a multi-provider interface, separating Apple's device-level assistant role from any one model provider.
That structure may make AI distribution on mobile less dependent on exclusive platform deals and more dependent on platform-controlled interoperability and app access.
The trend: This is one data point in the shift from single-provider assistant partnerships toward platform-controlled, multi-model AI distribution layers.
It looks like this is a Siri-ChatGPT style handoff, where Siri will be able to send requests to other apps to answer. It is essentially multi-agent, where you could ask Siri to do something then it sends that request to Alexa rather than Alexa getting full access to your device
narrative for a while was “apple is behind on AI” — which was true when siri was a bust after trying in house but now they're in a position where they're not spending the insane amounts of capex the other hyperscalers are AND using their models for siri dumb like a fox?
This is all completely separate from its - unchanged - deal with Google Gemini to help it rebuild its Apple Foundation Models and own technology underpinning Siri and Apple Intelligence.
Apple's move makes its hardware a bigger AI platform play, an idea it's been pushing in light of its first-party AI struggles. It'll make money by taking a cut of App Store subscriptions, like with ChatGPT.
Apple will let any AI platform - big apps include Gemini, Claude, Alexa, Meta AI etc. - to be queried in Siri if they enable an Extensions service inside of their iOS, macOS or iPadOS app. Apple will have a new section in the App Store. Unclear if there's an approval process.
BREAKING: Apple is planning to open up Siri to run any AI service via their App Store apps as part of iOS 27, dropping ChatGPT as the exclusive outside partner in Apple Intelligence and Siri. https://www.bloomberg.com/...
OpenAI is gonna be consumed by Microsoft by the end of the year at this rate. that moat is quickly shrinking — bsky.app/profile/tech... [embedded post]
@markgurman Will rival AI assistants actually be able to take actions across apps on the iPhone, or is this just another ChatGPT-style handoff? If it is the latter, how does that make Siri suck any less?
I've never once wanted to use Siri in order to use ChatGPT. The whole idea of one AI being a gateway to another seems like an unhealthy stopgap. www.bloomberg.com/ne...
Two things investors should keep in mind as Apple works to do something unique in AI: 1️⃣ The scope of their AI ambitions is bigger than last year's WWDC comments. It's now expected to include conversational AI and using Siri as a UI to access third-party models. The substance
This makes a lot of sense if you believe, as I do, that neither consumers nor enterprises will consolidate on a single AI provider. Owning the interaction layer will be more important than which model answers the question, and that is exactly what Apple is securing here. Siri