Apple says Siri AI will not be available in the EU with the launch of iOS 27 and iPadOS 27 due to the DMA; Siri AI will also not be available in China at launch
The new enhanced Siri AI features that Apple announced today at WWDC 2026 will not be available in the European Union or in China …
MacRumors Tim Hardwick
Context & Ripple Effects
Coverage in March indicated Apple was preparing to let Siri invoke AI services through App Store apps in iOS 27, moving away from a single exclusive ChatGPT relationship. That made Siri’s AI layer a potential distribution point for multiple AI providers.
The EU says Apple sought, but did not obtain, an exemption from the DMA’s interoperability obligations for this tool. The launch exclusion therefore turns a broader platform-opening plan into a regionally uneven rollout.
First-order effects
- EU and China users will not receive the new Siri AI capabilities when iOS 27 and iPadOS 27 launch, while Apple ships the feature elsewhere.
- Apple must operate Siri AI with different availability by market; in the EU, the immediate constraint is tied to DMA interoperability requirements rather than a uniform global product schedule.
Second-order effects
- AI-service developers expecting Siri to become an App Store-mediated route to users lose access to the EU portion of that opportunity until Apple can offer the feature there.
- The delay sharpens the practical tension between Apple’s proposed Siri service-choice model and the EU’s demand for interoperability, increasing pressure on Apple to design an implementation acceptable to regulators.
Third-order effects
- If similar disputes recur, major platform AI features may launch on separate regulatory tracks, with product availability and partner access differing by jurisdiction.
- The episode points to AI assistants becoming another arena for platform-governance rules: the durable question is whether assistants can remain tightly controlled interfaces while satisfying interoperability obligations.
The trend: Generative-AI assistants are becoming a new test case for how platform companies adapt global product rollouts and third-party access to regional digital-market regulation.
Related: Apple · EU · Siri AI · The EU says Apple decided not to roll out Siri AI in the EU after it had unsuccessfully requested to be exempted from interoperability obligations for the tool
Related Coverage
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- “The decision not to roll out Siri AI in the EU is Apple's and Apple's only... Instead of trying to find a suitable compliance solution, Apple simply made a request to the European Commission to be exempted from their interoperability obligations under the DMA - and this for at least 18 months. … @brucelawson@social.vivaldi.net · Bruce Lawson
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Discussion
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@jewiss
Connor Jewiss
on x
I can confirm that Siri AI works in the UK, which doesn't fall under the EU restriction. Source: me. I'm using it. https://x.com/...
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@timsweeneyepic
Tim Sweeney
on x
@pat_hedger Misleading. The EU law simply requires operating system makers building APIs for their own services like AI, to make them available to developers who make competing services. You can allusions to the anticompetitive scheme here through vague mentions of ‘security’.
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@pat_hedger
Patrick Hedger
on x
Competition policy is supposed to protect consumers and innovation. But the EU's DMA has once again prevented the latest and greatest service from reaching consumers. Adopting these policies stateside, like AICOA, would crush investment and innovation. https://www.apple.com/...
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@oskargroth
Oskar Groth
on x
So Apple is arguing that DMA rules prevent them from shipping Siri AI in the EU because they may eventually have to expose assistant-level capabilities to competitors... Either they haven't solved how to do that while preserving their privacy approach, or they don't think Siri is
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@kimmonismus
@kimmonismus
on x
Interesting: New Apple Intelligence Siri only available on iPhone 17 Pro. Of course not be available in the EU (god damn) [image]
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@szilagyipal
Szilágyi Pál
on x
Thank you @EU_Commission
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@markgurman
Mark Gurman
on x
The important details: - Siri AI for developers in English today; all users later this year in beta. - Siri AI is NOT yet coming to the EU given the regulatory issues there. - Siri AI and new Apple Intelligence features are also not yet coming to China for similar reasons.
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@openmedfuture
Bart de Witte
on x
Siri AI is amazing, but not available in the EU? Seriously? Even Siri? WWDC [image]
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Tom Good
Tom Good
on linkedin
With their recent WWDC keynote, Apple has shown how the new ‘Siri powered by Gemini models’ will come to life. — “Finally”, you might say. …
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Bruce Lawson
Bruce Lawson
on linkedin
Apple designed its wonderful new (fast! private! thinking of the children!) Siri AI in a way that it knew contravened the EU Digital Markets Act. …
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Frederick Abeloos
Frederick Abeloos
on linkedin
Thanks to the EU, the entire EU based Apple Ecosystem userbase will not have access to Siri AI. — Since years I am developing a love and hate feeling and thoughts about AI in general. …
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@brucel
Bruce Lawson
on bluesky
Apple designed its fab new (fast! private! thinking of the children!) Siri AI in a way it knew contravened EU law, but asked to do it anyway, pinky-promising that it would make it compliant after 18 months. EU said “no”. Not-Steve and Not-Steve-Either are both Very Sad. www.ap…
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@dbushell.com
David Bushell
on bluesky
pro-consumer laws prevent EU users being victims of Apple Slurry AI, big win for user rights too! — quite sad how many are lapping up Apple's slopaganda: — www.apple.com/newsroom/202...
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@wavesblog.eurosky.social
Simonetta Vezzoso
on bluesky
The Ritual: new Apple product, old DMA tantrum www.apple.com/newsroom/202...
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@sebastian.eurosky.social
Eurosky Sebastian
on bluesky
So Apple has a working solution for the EU, but demanded a 18-months head start to manifest market share. Apparently the EU didn't fall for it. So now we're doing extortion again („Bad DMA") - same playbook as with Apple Intelligence in 2024. 🤡
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@mrsbettybowers
Mrs. Betty Bowers
on bluesky
“Apple, Google, and Meta are very excited to announce the release of new AI-driven products. We guarantee that they will respect your privacy. Unfortunately, these products are not available in Europe, as they have laws to protect your privacy.”
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@kristofferjohansson.com
Kristoffer Johansson
on bluesky
That we still haven't gotten access to iPhone Mirroring doesn't exactly make me hopeful about the Siri AI release in the EU. — #WWDC26
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@blunderchief.blather.ing
Wes Davis
on bluesky
lol at Apple acting like the DMA popped out of nowhere and delayed its AI features, as though the other AI companies haven't had to work around the DMA for years now. [image]
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@neil@mastodon.neilzone.co.uk
Neil Brown
on mastodon
A rather bitter piece from Apple, seemingly trying to blame EU consumer protection law for attempting to protect consumers in the EU. — https://www.apple.com/...
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r/EDV
r
on reddit
Kein Siri AI in der EU auf iOS und iPadOS - Apples offizielle Begründung
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r/europe
r
on reddit
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
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r/czech
r
on reddit
EU regulace. Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
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r/technology
r
on reddit
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
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r/Applelntelligence
r
on reddit
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
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r/MacOS
r
on reddit
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
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r/macbookpro
r
on reddit
New Siri AI Features Won't Initially Be Available in EU and China
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@jewiss
Connor Jewiss
on x
Apple and the EU are telling very different stories on Siri AI, and right now, it's a standoff. Apple's press release and comments to @LelloucheNico say the DMA would force it to give rival assistants deep access to messages, files, photos, app actions, and personal context, cre…
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@electric_maik
Maik
on x
Apple is currently holding back Siri AI within the EU because the company is a designated gatekeeper under the Digital Markets Act. For roughly 18 months, Apple has been trying to find a way to bring the new Siri AI to Europe while complying with DMA rules. Apple proposed a sol…
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@caro_milanesi
Carolina Milanesi
on x
What consumers want and what regulators want are not always the same thing. Ahead of WWDC, I joined @EdLudlow on @BloombergTV to discuss @Apple's AI strategy and why a Siri experience that carries across iPhone, Mac, and other devices could become one of Apple's biggest [video]
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@mpetricone
Michael Petricone
on x
Policies have consequences. Because of EU overregulation, European consumers will miss out on a more advanced Siri, AI writing tools, Visual Intelligence, and other new AI features. If I were a European consumer, I'd be irate. People want to live in today's world, not a museum. […
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@policy_solution
@policy_solution
on x
NEW: EU users won't get Siri AI on iPhone or iPad because Brussels would rather micromanage American companies than let them build. The EU's tech crackdown is delivering the predictable result: less innovation, weaker privacy, and worse products for consumers. Overregulation [ima…
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@oskargroth
Oskar Groth
on x
There you have it. Instead of Apple trying to find a suitable, compliant solution to launch Siri AI in the EU without gatekeeping competitors, Apple spent 18 months ignoring the regulations, then asked the EU Commission to be exempted from the DMA obligations. [video]
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@ec_avservice
@ec_avservice
on x
Apple decided not to roll out SIRI AI in the EU. The non-interoperability of their design made the update not suitable for the EU market. Why? Because big tech companies cannot decide which EU tool should be used by EU citizens. Learn more👇 📺 https://youtube.com/... [video]
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@josesaezmerino
Jose
on x
This is so dumb on the EU's part but they're being so stubborn and beurocracy-minded that they're blind as to why. Their statement doesn't clash with what Apple said, but what the EU considers “interoperability” means Apple should allow you to power Siri AI with other models
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@timsweeneyepic
Tim Sweeney
on x
@Electric_Maik They dissuaded 60% of Epic Games customers from installing our store after they started the process. The EU found that unlawful and forced Apple to change, and they did. Trust the rule of law here to bring competition to Siri, currently the industry's worst AI assi…
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@wongmjane
Jane Manchun Wong
on x
Apple publishes a full-page press release blaming the EU for the delayed Siri AI launch in the region, while China got one footnote treatment for the similar delayed Siri AI launch [image]
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r/technology
r
on reddit
No tech rule exemption for Apple, EU regulators say amid spat over Siri AI delay