Sources: Apple delays its iPhone-connected smart glasses to late 2027, aiming to disrupt the mid-tier $200-$500 eyewear market like it did with the watch market

Also: The latest on iOS 27, iOS 28, new Apple TV and HomePod mini. — Apple isn't just going after Meta with its upcoming iPhone-connected smart glasses.

Bloomberg 2026-06-01 Mark Gurman

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@markgurman Mark Gurman on x
Mid-tier glasses like EssilorLuxottica (Ray-Ban, Oakley, Persol, Oliver Peoples), Safilo (Tommy Hilfiger, Hugo Boss) and Warby Parker could be impacted. High-end (Cartier, Matsuda, Dita, Jacques Marie Mage, Maison Bonnet) will be fine like the Watch didn't hurt Rolex, Patek, AP.
@scobleizer Robert Scoble on x
...It goes deeper than just glasses... My wife and kids would rather stare at their phones than use the much better display and audio system on the wall. Giving people demos of Apple Vision Pro does get smiles. I have given many. But then they go back to their phones. And AI …
@samirkhazaka Samir Khazaka on x
This Apple $AAPL smart glasses comparison to Apple Watch is debatable. At least two key differences: 1. Correcting vision is a big part of eyewear. Watches never had similar medical need. 2. Watches don't come with the social acceptance issues that camera in eyewear has.
@testingcatalog @testingcatalog on x
@markgurman Apple glasses would be cool if new Siri delivers 👀
@tgod34748 @tgod34748 on x
I think Apple could drop these in a press release either before WWDC (similar to some iPods in the past) or a launch later in the summer.
@markgurman Mark Gurman on x
Also in Power On: The new Apple TV and HomePod mini hardware is ready to go and just waiting on the new Siri. Don't expect major hardware changes other than processor bumps to support AI features, while the Apple TV may get an updated remote. https://www.bloomberg.com/...
@markgurman Mark Gurman on x
Also in Power On: Early work on iOS 28 and macOS 28 has kicked off. iOS 28 is codenamed Bell, while macOS 28 is Poppy. The duo is referred to inside Apple as “Boppy.” For comparison, iOS 27 is Rave, macOS 27 is Fizz (Rizz). https://www.bloomberg.com/...
@markgurman Mark Gurman on x
Also in Power On: Apple's iOS 27 Siri app will sync chats across devices like iCloud, operating similarly to the ChatGPT, Claude and Gemini apps. https://www.bloomberg.com/...
@markgurman Mark Gurman on x
Power On: Apple, with its smart glasses launching at the end of 2027, isn't just going after Meta. It's aiming to disrupt the entire eyewear industry like its Apple Watch upended the mechanical watch market. https://www.bloomberg.com/...
Gennaro Cuofano Gennaro Cuofano on linkedin
Apple is preparing a major push into smart glasses, viewing them as a far larger opportunity than the Apple Watch. …
@carnage4life Dare Obasanjo on bluesky
Apple is the biggest watch maker in the world in terms of units sold and outsells the entire Swiss watch industry. — The idea that they could upend the eyeglass industry in the same way with Apple smartglasses is plausible. — I think this makes a lot more sense than their App…
r/apple r on reddit
Apple AI glasses launch pushed back to late 2027, Vision Air to arrive by 2029: report
r/HomePod r on reddit
Gurman: New HomePod mini hardware is nearly ready to go
r/appletv r on reddit
Gurman: New Apple TV set-top box is nearly ready to go
r/apple r on reddit
Apple Seeks to Disrupt the Glasses Market the Way It Did With Watches (Gift Article)
r/augmentedreality r on reddit
Apple is delaying the launch of the more affordable “Vision Air” headset to late 2028 or 2029 and the AI camera glasses to late 2027. According to Mark Gurman

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Sources: Apple delays its iPhone-connected smart glasses to late 2027, aiming to disrupt the mid-tier $200-$500 eyewear market like it did with the watch market

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