Sources: Apple delays iPhone-connected smart glasses to late 2027, aiming to disrupt the mid-tier $200-$500 eyewear market the way it disrupted the watch market
Also: The latest on iOS 27, iOS 28, new Apple TV and HomePod mini. — Apple isn't just going after Meta with its upcoming iPhone-connected smart glasses.
Bloomberg Mark Gurman
Related Coverage
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- Apple destroyed the mid-tier watch market. Now it's coming for the $200 billion eyewear industry. The Next Web · Darius Popa
- First Apple first smart glasses may not arrive until late 2027 Cult of Mac · Rajesh Pandey
- Gurman: Apple Delays Smart Glasses to 2027 Thurrott · Paul Thurrott
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Discussion
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@testingcatalog
@testingcatalog
on x
@markgurman Apple glasses would be cool if new Siri delivers 👀
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@tgod34748
@tgod34748
on x
I think Apple could drop these in a press release either before WWDC (similar to some iPods in the past) or a launch later in the summer.
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@markgurman
Mark Gurman
on x
Also in Power On: The new Apple TV and HomePod mini hardware is ready to go and just waiting on the new Siri. Don't expect major hardware changes other than processor bumps to support AI features, while the Apple TV may get an updated remote. https://www.bloomberg.com/...
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@markgurman
Mark Gurman
on x
Also in Power On: Early work on iOS 28 and macOS 28 has kicked off. iOS 28 is codenamed Bell, while macOS 28 is Poppy. The duo is referred to inside Apple as “Boppy.” For comparison, iOS 27 is Rave, macOS 27 is Fizz (Rizz). https://www.bloomberg.com/...
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@markgurman
Mark Gurman
on x
Also in Power On: Apple's iOS 27 Siri app will sync chats across devices like iCloud, operating similarly to the ChatGPT, Claude and Gemini apps. https://www.bloomberg.com/...
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@markgurman
Mark Gurman
on x
Power On: Apple, with its smart glasses launching at the end of 2027, isn't just going after Meta. It's aiming to disrupt the entire eyewear industry like its Apple Watch upended the mechanical watch market. https://www.bloomberg.com/...
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r/HomePod
r
on reddit
Gurman: New HomePod mini hardware is nearly ready to go
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r/appletv
r
on reddit
Gurman: New Apple TV set-top box is nearly ready to go
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r/apple
r
on reddit
Apple Seeks to Disrupt the Glasses Market the Way It Did With Watches (Gift Article)
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@markgurman
Mark Gurman
on x
Mid-tier glasses like EssilorLuxottica (Ray-Ban, Oakley, Persol, Oliver Peoples), Safilo (Tommy Hilfiger, Hugo Boss) and Warby Parker could be impacted. High-end (Cartier, Matsuda, Dita, Jacques Marie Mage, Maison Bonnet) will be fine like the Watch didn't hurt Rolex, Patek, AP.