YouTube is shifting its creator monetization strategy by acting as a matchmaker between creators and sponsors, as Netflix and TikTok increasingly woo creators
New York Times John Koblin
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Discussion
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@nealmohan
Neal Mohan
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Tomorrow at #Brandcast, we're unveiling our first-ever slate of Creator Shows. YouTubers are the new stars and studios. To ensure @youtube remains the home for their most ambitious projects, we're shifting our model to connect @youtubecreators and brands more directly. We're