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Chronicles

The story behind the story

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Apple's R&D spending hit 10.3% of revenue in Q2, up from 7.6% in Q1 and 9% in Q2 2025, amid the AI boom; Q2 revenue rose 17% YoY, while R&D jumped 34% YoY

For the first time in at least 30 years, Apple is spending more than 10 cents of every dollar it brings in on research and development …

CNBC

Discussion

  • @mgsiegler M.G. Siegler on x
    (Yes, they're on track to spend *less* on CapEx this year than they did five years ago...) https://spyglass.org/...
  • @mgsiegler M.G. Siegler on x
    “That's what I love about Apple, man. Their Big Tech peers go crazy on CapEx, they stay in the same range...” [image]
  • @neilcybart Neil Cybart on x
    Funny how they cite CNBC for a number that Apple provided during earnings. Yes, Apple R&D as a percentage of revenue continues to rise. 10.3% in the most recent quarter. R&D as a percentage of revenue has been steadily rising for years. More recently, R&D spending is above