A look at casino-style games, considered gambling in some US states, where player “whales” spend tens of thousands via IAP on Apple, Google, and Meta platforms
On today's Big Take podcast, host Sarah Holder and Bloomberg reporter @VTSilver go inside the world of casino-style games like Monopoly GO! and High 5 Casino to understand who's profiting the most from their rise and the increased scrutiny on how they do business. [video]
Apple and Google are raking in money from social casinos that replace real winnings with virtual coins and dopamine hits. Some players have spent more than $1 million to keep playing. https://www.bloomberg.com/...
Games where users are prompted to buy coins/spins have sucked some users into debt and addiction. They've also become very profitable for Apple. It makes more money off games of all types than selling laptops, a Bloomberg analysis shows. w @petermrobison https://www.bloomberg.com…
Don't miss this one, folks: Peter Robison and Vernon Silver take you deep inside the world of social casinos in their latest Bloomberg Businessweek story. …
“The players reached out to me and said, ‘Thank you for what you have made.’ They told me story after story of what they did. The letters coming from people's deathbed telling me, ‘Thank you, High 5. Thank you, High 5.’ People with cancer saying, 'You got me through this. Than…