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X says it has begun a “phased rollout” of its rebuilt ad platform, which it says will have more modern “retrieval and ranking systems” powered by AI

Elon Musk's X is still trying to woo back advertisers — this time with a rebuilt, AI-powered ads platform that started to rollout on Thursday.

TechCrunch Sarah Perez

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Discussion

  • @xbusiness @xbusiness on x
    X launches the most ambitious advertising platform rebuild in its 20-year history
  • @elonmusk Elon Musk on x
    Major upgrade to 𝕏 advertising
  • @seanfrank Sean Frank on x
    Im one of the largest dtc spenders on X ads they have been a great value and the team really cares about making them good excited for this