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Netflix plans to launch a vertical video feed, to help with content discovery, this month, and plans to use AI for content creation and recommendations

Netflix is going to launch a TikTok-like vertical video feed within its apps this month, and plans to use AI broadly for content creation …

TechCrunch Ivan Mehta

Discussion

  • @joecarlsonshow Joseph Carlson on x
    There are a lot of seriously bad takes floating around today.  “Netflix creating Short form video means they are distracted from their core business!”...  It's NOT a competitor to YouTube shorts or Instagram Reels.  They are not creating original short form content.  They're just…
  • @taylorlorenz Taylor Lorenz on x
    Will all the parents claiming the very concept of recommendation algorithms and short form video as a format killed their children be protesting?
  • @davelee.me Dave Lee on bluesky
    Choosing to believe Reed Hastings resigned over this stupid idea techcrunch.com/2026/04/17/n...
  • @whoa-magic.lol Áine on bluesky
    Why?  Too cowardly to let subscribers rate content... or even... bury the solid waste?  —  Build a fucking interface so users make those decisions.  [embedded post]
  • r/technology r on reddit
    Netflix plans to add a vertical video feed, use AI for recommendations