Sources detail Fidji Simo's moves at OpenAI, including spearheading the TBPN acquisition and pushing OpenAI to cut Sora and avoid other social media products
In recent weeks, Fidji Simo has burst into public view as the OpenAI executive bringing much-needed discipline to the AI startup …
The Information Stephanie Palazzolo
Related Coverage
- OpenAI just bought tech talk show TBPN: ‘This is not an April Fools joke’ Business Insider
- OpenAI Acquires TBPN Hacker News
- The Most Powerful People in the World Are Obsessed With Media Again The Hollywood Reporter · Alex Weprin
- OpenAI acquires TBPN OpenAI
- OpenAI acquires tech talk show TBPN, marking entry into media industry Business Today
- OpenAI buys tech talk show TBPN as it builds out communication strategy crypto.news · Rony Roy
- Why OpenAI Decided to Buy TBPN, Tech's Hottest News Show Wall Street Journal
- OpenAI buys TBPN as Silicon Valley increasingly ‘goes direct’ PitchBook · Jacob Robbins
- OpenAI acquires tech podcast ‘TBPN’ The Hill · Miranda Nazzaro
- OpenAI buys TBPN tech podcast after shutting down side quest Sora app 9to5Mac · Zac Hall
- OpenAI acquires tech news show TBPN; Fidji Simo says the move aims to “help create a space for a real, constructive conversation about the changes AI creates” Wall Street Journal · Katie Deighton
- OpenAI has acquired online talk show TBPN. — TBPN was launched in October 2024 and has hosted prominent tech executives including Meta CEO Mark Zuckerberg … Jaspreet Singh
- OpenAI Buys Some Positive News Wired · Maxwell Zeff
- Sam Altman Calls TBPN Hosts ‘Genius Marketers,’ Vows Editorial Independence for Tech Talk Show | Video The Wrap · Corbin Bolies
- ‘Chasing vibes’ — OpenAI's M&A strategy gets more confusing with TBPN purchase CNBC · Ashley Capoot
- OpenAI Makes Surprise Media Acquisition Ahead of IPO. Why It Will Fail. Barron's Online · Adam Clark
- OpenAI acquires TBPN, the buzzy founder-led business talk show TechCrunch · Rebecca Bellan
- ☀️PAR's Exec Needs If Shell Exits Prez Role The Ankler · Sean McNulty
- OpenAI Bought Its Interviewer. Call That What It Is. Implicator.ai · Marcus Schuler
- What to know about OpenAI's surprise acquisition of TBPN Fast Company · Sarah Fielding
- OpenAI owns tech's favorite talk show. Will its rivals still show up? Business Insider · Dan DeFrancesco
- OpenAI decides the best way to fight critical AI coverage is to own a newsroom The Decoder · Matthias Bastian
- With an IPO on the horizon, OpenAI needs to own the narrative. Solution? Buy a tech talk show Fortune · Alexei Oreskovic
- OpenAI Acquires TBPN Podcast Startup to Shape Global Narrative on AI Bitcoin News
- OpenAI Buys TBPN Tech Talk Show, Puts It Under Top Lobbyist WinBuzzer · Markus Kasanmascheff
- OpenAI buys TBPN for ‘hundreds of millions’ Podnews
- Weekly Dose of Optimism #187 Not Boring · Packy McCormick
- OpenAI purchases online tech talk show TBPN Silicon Republic · Laura Varley
- OpenAI acquires tech podcast TBPN, says communication needs to evolve with AI Moneycontrol · Shaurya Shubham
- Sam Altman's OpenAI just bought popular talk show TBPN, and they're killing its $30 million ad business The Indian Express
- OpenAI Buys Tech Talk Show TBPN in Media Expansion PYMNTS.com
- OpenAI's Soft Power Play Spyglass · M.G. Siegler
- OpenAI buys tech talk show TBPN in rare move into media Mercury News
- Why OpenAI sees TBPN tech talk show as more than a media acquisition BMI
- OpenAI acquires tech talk show TBPN in unexpected media push Blue Tech Wave Media · Leah Li
- OpenAI Acquires TBPN, the Irreverent Tech Podcast With a Cult Following Inc.com · Ben Sherry
- OpenAI acquires TBPN TBPN · Brandon Gorrell
- OpenAI Buys Streaming Show ‘TBPN,’ Aiming to Change Narrative on A.I. New York Times · Mike Isaac
- Why The OpenAI TBPN Deal Today Is Bigger Than Anyone Is Saying Forbes · Sandy Carter
- OpenAI acquires tech talk show TBPN Axios
- OpenAI acquires tech industry podcast company TBPN SiliconANGLE · Maria Deutscher
- TBPN makes millions by covering Silicon Valley like ‘SportsCenter’. OpenAI just scooped it up. Tubefilter · Sam Gutelle
- Why OpenAI bought TBPN On my Om · Om Malik
- Bye-Bye, Bondi — Bondi out. Yesterday, after months of private complaints and rumors of tension … Reason · Peter Suderman
- OpenAI Buys TBPN, a Daily Tech Talk Show, to Help Drive ‘Constructive Conversation’ About AI Variety · Todd Spangler
- OpenAI is officially a media company, after buying Silicon Valley's favorite podcast TBPN Dow Jones Newswires · Christine Ji
- OpenAI: Acquisition Of TBPN To Expand AI Media And Global Conversation Pulse 2.0 · Amit Chowdhry
- OpenAI acquires technology talk show TBPN Tech in Asia · Naomi Li Gan
- OpenAI just bought the TBPN talk show because the normal PR playbook “doesn't apply” to it XDA Developers · Simon Batt
- OpenAI acquires technology talk show TBPN in surprise move Reuters
- OpenAI Snaps Up TBPN, Slashes ChatGPT Pricing As Secondary Market Interest Fades ZeroHedge News · Tyler Durden
- OpenAI Buys ‘TBPN’ The Information · Abram Brown
- OpenAI Moves Into Media With Acquisition Of Streaming Series ‘TBPN’ Deadline · Peter White
- You cannot compete with people who are having more fun than you. Feed Me · Emily Sundberg
- OpenAI Gets Into Media, Buys Streaming Business Talk Show TBPN The Hollywood Reporter · Alex Weprin
- OpenAI acquires tech talk show TBPN The Economic Times
- OpenAI buys tech news show TBPN in AI giant's biggest media push yet Yahoo Finance · Myles Udland
- 'OpenAI Buys Tech-Industry Talk Show TBPN; TB... Benzinga
- OpenAI just bought TBPN The Verge · Hayden Field
- OpenAI, Supposedly Tightening Its Focus on Its Core Products, Buys Tech-Industry Talk Show TBPN Daring Fireball · John Gruber
- OpenAI Acquires Live Tech Talk Show TBPN Thurrott · Laurent Giret
- OpenAI's talk show acquisition points to the industry's image problem Semafor
- AI needs ‘better marketing’, says Sam Altman after buying media platform TBPN The Economic Times
- OpenAI isn't just buying a podcast — it's buying influence CNN
- ChatGPT owner OpenAI acquires technology talk show TBPN in surprise move Reuters
- OpenAI Buys Tech Talk Show TBPN in Rare Move Into Media Bloomberg
- After Cutting Down on ‘Side Quests,’ OpenAI Bought a Talk Show CNET · Alex Valdes
- OpenAI's TBPN talk show deal adds media muscle to encourage AI discourse eMarketer · Grace Harmon
Discussion
-
@steph_palazzolo
Stephanie Palazzolo
on x
Wondering why Fidji Simo wanted OpenAI to buy TBPN? We get into the decision and more, including Simo's thoughts on OpenAI getting into social media, why the startup pulled back on Instant Checkout and the company's longer-term vision: https://www.theinformation.com/ ...
-
@jessicalessin
Jessica Lessin
on x
“Simo came up with the idea earlier this year, shortly after the company's previous chief communications officer, Hannah Wong, had left, the person close to her said.” https://www.theinformation.com/ ...
-
@obrien
Chris O'Brien
on x
Anyone who thinks this is going to help OpenAI with enterprises and developers is 🤡
-
@apompliano
Anthony Pompliano
on x
OpenAI acquired TBPN for $100M+ but most people are drawing the wrong conclusions. OpenAI doesn't care about TBPN as a business or a show. They immediately shut down all ads and they are going to leave full editorial independence to John and Jordi. That is a big win for TBPN
-
@amir
Amir Efrati
on x
these are not normal times [image]
-
@tedmerz
Ted Merz
on x
There are two things that stand out about TBPN, the streaming tech talk show acquired this week by OpenAI. One has been much commented upon: the positive enthusiasm that hosts Jordi Hays and John Coogan bring to the show. They did for tech what ESPN did for sports. People tired […
-
@playofthejackal
Furio
on x
@MikeIsaac ah propaganda tool. pmarca and chamath were sucking all the oxygen out of the room with their braindead retardmaxxing takes so obviously sama wanted his own mouthpiece to shill bullshit with no pushback
-
@johncoogan
John Coogan
on x
OpenAI acquires popular tech news show TBPN; the show will stay the same and will continue to air live at 11am PT weekdays
-
@newsjennifer
@newsjennifer
on bluesky
Pro tip: nobody is buying the ‘editorially independent’ bullsh*t. [embedded post]
-
@edzitron.com
Ed Zitron
on bluesky
Embarrassing watching members of the media fawn over this and act like it's a 4d chess move vs. Fiji Simo having literally one idea: buy media and show it. — I also genuinely question TBPN's reach and their revenue! But I guess we will never know now. [embedded post]
-
@masnick.com
Mike Masnick
on bluesky
I spent most of my day recording podcasts, and on the last one, before we started my guest told me that this had happened and my first thought was “wait, is there some other TBPN?” because... what? [embedded post]
-
@grantbrisbee
Grant Brisbee
on bluesky
The Roundtable was also in these talks, but Andy kept saying “retaaaaainer” until they walked out [embedded post]
-
@caseynewton
Casey Newton
on bluesky
For that kind of money you could employ a handful of AI researchers! [embedded post]
-
@oracularhades.com
Josh
on bluesky
“editorially independent” lol i smell bullshit [embedded post]
-
@edzitron.com
Ed Zitron
on bluesky
very very strange. Why would TBPN sell? Other to cash out of course. They were already an egregious AI booster! [embedded post]
-
@austin_rief
Austin Rief
on x
Waiting for Paul Graham to call the TBPN acquisition an anomaly. It seems to be a similar multiple to The Free Press. [image]
-
@peterwildeford
Peter Wildeford
on x
Buying a media property and having it report to “master of the dark arts” Chris Lehane does have a certain vibe to it... not that TBPN was ever particularly critical in the past though. [image]
-
@thezvi
Zvi Mowshowitz
on x
Okay, my apologies, if they're having TBPN report to Chris Lehane then TBPN is already dead.
-
@edzitron
Ed Zitron
on x
In what universe is buying TBPN not a “side quest”? And what about this suggests TBPN will remain “independent”? [image]
-
@rachaelrad
Rachael Horwitz
on x
The editorial independence point in the TBPN / OpenAI deal that people are talking about is kind of beside the point. That's not actually what this audience is here for. A large gap opened up around ~2016, at the peak of mainstream media's antagonism toward tech. Out of that
-
@karine_hsu
Karine Hsu
on x
imagine if anthropic acquired call her daddy
-
@chafkin
Max Chafkin
on x
My theory on TBPM beyond that is a marketing expense is that it's a sort of a reverse Gawker. Basically sends a signal to any independent creator...say nice things about AI and there might be a massive payday on the way
-
@_simonsmith
Simon Smith
on x
I don't trust Bloomberg News to cover Bloomberg, Washington Post to cover Amazon, or WSJ to cover News Corp. Research supports this. But we're supposed to trust TBPN's coverage of OpenAI? While TBPN hosts are also helping OpenAI with media and comms? Please make it make sense.
-
@iiiitsandrea
Andrea
on x
he never fails to be cringe [image]
-
@nickadobos
Nick Dobos
on x
OpenAI TBPN acquisition explained: [image]
-
@philwinkle
Phillip Jackson
on x
I keep seeing takes about the “design and aesthetic.” The *ads* are the aesthetics of TBPN. Kill the ads, and you it doesn't carry the same legitimacy. It's equivalent with your brother's livestream without ads. [image]
-
@weareyourfek
Foster Kamer
on x
TBPN's acquisition is the answer to a question nobody really cared about, which is: “how much would big tech pay to get a glossy handjob in perpetuity from guys cooler than them”
-
@dseetharaman
Deepa Seetharaman
on x
OpenAI explains its rationale a bit more on its Substack, saying the discussion about AI is “driven by scoops, but just as often and more constructively by ideas: the why, the how, and what's next.” (Bolds are mine) And later: “That's why TBPN is so interesting and important.
-
@neilcybart
Neil Cybart
on x
TBPN was relying on a pay to play setup. Pay for a sponsorship and in return get guest slots and upbeat mentions and coverage. I just wasn't aware it was so in your face like what Michael shows below. Interesting how so few people, besides myself, were willing to call this out.
-
@davidsirota
David Sirota
on x
Reporters doing accountability journalism are getting mowed down by mass layoffs & are now almost extinct — while the targets of their accountability reporting are giving hundreds of millions of dollars to pundits. What stage of the media dystopia is this? [image]
-
@kendallbaker
Kendall Baker
on x
I've been a fan of this show and what they've done is wildly impressive. But you can't remain an “independent platform” when you're owned by one of the biggest companies in the industry that you cover. Because you literally aren't.
-
@eriktorenberg
Erik Torenberg
on x
The future of marketing is buying creators/media properties
-
@michaelmiraflor
Michael J. Miraflor
on x
If you're an aspirational Tech podcast, this now former list of TBPN sponsors probably has dollars to re-allocate ASAP. Hop on the phone and close those deals! [image]
-
@preston_holland
Preston Holland
on x
The big miss by Open AI/TBPN was shutting down the ads. Ad reads is a big part of the brand. Hubspot did the same thing with MFM, also a miss. Tasteful ads adds to content, and a signal to the market of who wants to support that media. I would the guys cook.
-
@mgsiegler
M.G. Siegler
on x
For this deal to make any sense, OpenAI will need to boost TBPN's reach to harness the “soft power” potential. But there are a number of factors working against that *because of* this deal... https://spyglass.org/...
-
@om
@om
on x
If you are wondering why @openai bought @tbpn, then you have to go back to 1902 to get an answer, from an unlikely and the least capitalistic of sources. My short and sweet column from last evening (tip @techmeme). https://om.co/...
-
@brexton
@brexton
on x
I can't think of a better way to show how dated you are than calling @tbpn a “schmoozefest” on the day of their acquisition The latest @theinformation brief is just dripping with so much obvious bitterness and saltiness [image]
-
@bryancsk
Bryan Cheong
on x
Why are people writing like TBPN are journalists who do investigative stuff and askbtough questions and “I don't expect them to go any easier on us” — being hard on people is not their brand and offering. That's not the product.
-
@brianstelter
Brian Stelter
on x
OpenAI's out-of-the-blue acquisition of TBPN stunned the worlds of media and technology. But it's a continuation of a pattern that dates back a hundred years, to 1926, when RCA created NBC in part to sell radios... https://www.cnn.com/...
-
@ericnewcomer
Eric Newcomer
on x
good taste in insider tech stories, great bookers, took themselves seriously (in a good way), had a positive vision for what the show should be rather than just reacting to “the media,” excellent on twitter clips... all of which fuels some of the apprehension about what the show
-
@gilduran.com
Gil Durán
on bluesky
This is the Network State cult in action. — It calls for tech moguls use their wealth to buy their own versions of media, political power, cities, countries, educational institutions, etc. — The stated goal is to create an entirely “parallel” system. — www.hollywoodreporter…