Sources: Amazon's “sponsored prompts” for its Rufus AI shopping assistant are driving significantly lower traffic than its traditional ads, but they cost less The Information 2026-04-02 Catherine Perloff Amazon, Rufus AI Related Coverage Rufus ads open a window into Amazon's AI—while missing some shoppers eMarketer · Gadjo Sevilla Some advertisers are saying the most advanced chatbot ads so far ... are on Amazon. Amazon recently released sponsored prompts in generally availability … Catherine Perloff Amazon Rufus AI Chatbot Ads Disappoint With Poor Results WinBuzzer · Markus Kasanmascheff