Amazon launches Rufus, an AI-powered shopping assistant trained on its product catalog and information from around the web, in beta for some US customers
Amazon's new AI assistant designed to help you shop Efe Udin / Gizchina : Amazon launches an AI shopping assistant called Rufus Joe Rogun / MSPoweruser : Amazon launches AI shopping assistant to find and discover the best products Meera Navlakha / Mashable : Amazon launches AI shopping assistant called...Rufus? Greg Noone / Tech Monitor : Amazon launches Rufus AI assistant, doubling down on retail gen AI push Siddharth Jindal / Analytics India Magazine : Amazon Introduces Rufus, Generative AI Shopping Assistant Tom Carter / Business Insider : Amazon named its new chatbot Rufus after a Welsh corgi that a couple often took to the office Bluesky: Corey Quinn / @quinnypig.bsky.social : Talking about their newly announced “Rufus” genAI assistant over in the underpants store. No word on it using Trainium or Inferentia, which means it's (of course) using NVIDIA GPUs that customers are clamoring for. @self.agency : no one asked for shopping clippy [embedded post] X: Corey Quinn / @quinnypig : See, before it became an ad-drenched exercise in being pushed towards the things that benefit Amazon more than the customer, the shopping experience on Amazon was pretty close to what Andy describes here. Corey Quinn / @quinnypig : @ajassy With all respect, nobody calls or has ever called buying underpants “a shopping journey.” And “a shopping experience I love and trust” applies much more strongly to the Amazon of yesteryear than the ad-festooned irrelevance it's become. Andy Jassy / @ajassy : Ever notice it's hard to get great answers on shopping journey questions? And, to get good answers where they're deeply integrated into a shopping experience you love and trust? Buying guidance like: “what is important to consider when buying headphones?” Shopping missions... [video] Yo Shavit / @yonashav : fuck why didn't we call it rufus fuck @swiftonsecurity : @ajassy This is cool but I fear it will be used to further rot the Amazon product catalog through even more neglect. Filtering them out with an LLM isn't the core of what I want. Matt Day / @mattmday : For you Amazon nerds: Rufus was also the dog of an early Amazon employee. They named a building in the Seattle HQ complex Rufus. And the corgi (RIP, alas) is also the subject of one of the weirder one-off Jeff Bezosisms I've ever heard, via @BradStone's Everything Store: [image] LinkedIn: George A. Pace : One of the things I expect to see this year is a deluge of these types of AI Enabled “Chatbots”. While the goal for each of those chatbots will be to improve the … Jackie Goldberg : Today, I'm thrilled to share what the team has been working on — Rufus, a gen AI-powered expert shopping assistant. … Trishul Chilimbi : Excited to be able to share what my team and I have been working on for the past several months—Rufus, a gen AI-powered expert shopping assistant. …