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Netflix feels comfortable raising prices knowing customers can downgrade to its ad tier; in 2026, Netflix is on track to double 2025's $1.5B+ in ad sales

The most popular Netflix plan will now cost $20 a month — a 150% increase from 2013  —  Good afternoon from Los Angeles and happy baseball season to those of you who celebrate.

Bloomberg Lucas Shaw

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Discussion

  • @lucas_shaw Lucas Shaw on x
    Netflix has increased its prices by 150% since 2013. The price increases will continue until customers tell the company to stop. https://www.bloomberg.com/...
  • @lucas_shaw Lucas Shaw on x
    The cost of Netflix has grown more slowly than its peers and its programming budget. [image]
  • @lucas_shaw Lucas Shaw on x
    The cost of Netflix has risen at a much faster pace than inflation. [image]
  • @tim_bays Tim Baysinger on x
    The irony that it became easier for Netflix to justify a price increase after they walked away from the Warner Bros deal