Netflix raises US prices following a January 2025 hike; standard with ads rises $1 to $8.99/month; standard with no ads and premium rise $2 to $19.99 and $26.99

Netflix, for the second time in a little over a year, is raising prices for its three plans in the U.S. The new pricing …

Variety 2026-03-27 Todd Spangler

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Complex Samantha Giambra-Plaisance on x
Netflix Is More Expensive Than Ever Across All Plans
@leehepner Lee Hepner on x
In 2016, the price of a Netflix Standard w/o Ads plan was $9.99. Following its second increase this year, it will be $19.99. That's a 100% increase against 39% inflation. 47% of users say they pay too much for streaming services. Netflix's gross *profit* in 2025 was $21.9B.
@trungtphan Trung Phan on x
these streaming price increases are relentless [image]
@tubi @tubi on x
@PopBase raising my price from free to free
@fischerking64 FischerKing on x
Prices rise as quality declines. Representative of products and services almost across the board today.
@kori_kiing @kori_kiing on x
Might as well get cable at this point .....
@spicebae_ @spicebae_ on x
lmk when yall ready to start boycotting... bc constantly increasing the price while having to wait 2+ years for half an 8 episode season should be a crime...
@autismcapital @autismcapital on x
This story ends with you paying $60-70/mo and congratulations we've reinvented cable.
@paultassi Paul Tassi on x
shit it's almost Game Pass level now
@blackmajikman90 @blackmajikman90 on x
If Netflix had won the battle for WB against Paramount, a price increase would've made sense. But they didn't; in fact, they lost spectacularly. So no, there's no reason for Netflix to increase its prices at all.
@spikeeskin Spike Eskin on x
So get a bunch of people to sign up to watch the Yankees and the Giants and immediately raise the price the day after.
@epm106 @epm106 on x
$20 for that library is fucking obscene lol oh my god
@plutotv @plutotv on x
it gets to a point...
@ddayen David Dayen on x
Netflix just got a $2.8 billion termination fee for dropping the Warner Bros. bid. So why not double dip and raise subscription prices another buck or two?
@tvgrimreaper @tvgrimreaper on x
The price increases will continue until morale improves. Related: There's your revenue growth! [image]
@meta_rach Rachel on x
I can see 4 movies a week in IMAX for $25.97 a month with AMC's A List 😂
@sherman4949 Alex Sherman on x
Gotta pay for that Warner Bros dea....er.....
@senwarren Elizabeth Warren on x
Netflix just got a $2.8 BILLION payout from Paramount for its failed Warner Bros. deal. Then Netflix turned around and raised prices on millions of customers.
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Variety: Netflix Raising U.S. Prices for Second Time in Less Than Two Years
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Netflix raises US prices following a January 2025 hike; standard with ads rises $1 to $8.99/month; standard with no ads and premium rise $2 to $19.99 and $26.99

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